đ¤ The SWIPES Email (Friday, May 15th, 2026)
Friday, May 15th, 2026 â Sponsored byâ AhrefsâSwipe:I saw this âLiquid Death Hearseâ at a festival where they were trying...
Liquid Death's Hearse Stunt Steals Soda Fans
Liquid Death didnât just launch soda-flavored water, they rolled it into town in a murdered-out NASCAR hearse. At festivals, this...
Launch Late, Build an Iconic Brand Anyway
Look at this photo: a young driver in dusty overalls, crammed into an old race car, no famous logo, no...
I have a friend with a $50M stock portfolio.
Iâm jealous of him. Weâve had roughly the same time horizon. He put his energy into picking stocks, I put mine into AppSumo and indexing on the side. His returns have absolutely crushed mine. Not even close.
And every time we talk about it, the same thing happens. I get this itch. Maybe I should make some trades. Maybe I should pick a few names and try to catch up. Nothing crazy, just some moves to juice my returns.
Then I actually asked him how he does it.
...
Stop Chasing Other People's Alpha
Youâre not losing because youâre dumb. Youâre losing because youâre playing someone elseâs game on their home court. When you...
Pillowtics: Turn Political Moments Into Sales
Politics is free drama and free media, and Sleepzoneâs âPillowticsâ campaign proves you can hijack both to sell something as...
Mine PubMed For Billion-Dollar Drug Ideas
That blue PubMed screen in the image looks boring on purpose. Itâs a government website, not a pitch deck. But...
What Is MCP? How the Model Context Protocol Connects AI to Tools and Data
That diagram says it all: your AI app is in the middle, and everything else hangs off one simple pipe...
1,000x ROI Tactic: Fly existing customers in for testimonials and more business
Most people treat $2,000 like a one-time splurge. Smart marketers treat $2,000 like a seed. In this breakdown, weâll dissect...
SpaceX Owns Orbit: The Investment Play
Look at this chart and forget every polite thing youâve ever heard about âcompetitionâ in space. SpaceX isnât competing for...
Revenue is vanity, profit is sanity.
LA is worth saving. Vote Spencer Pratt. https://t.co/GpQpnfsuJe
Spencer Prattâs Unofficial AI Campaign Ad Goes Viral
You donât need Hollywood-level production to move local voters. You need a sticky story, a recognizable face, and a simple...
Gabe Padilla: The YC Cheat Code: Ship Them Beer
This YC story isnât about a perfect deck, a warm intro, or a 50-page memo. Itâs about literally shipping beer....
Where VC-Backed Founders Went To School
If youâve ever wondered where VC-backed founders actually went to school, this chart from a16z and PitchBook lays it out...
Neville MedhoraJohn Arrow's best marketing methods and using AI
This guy John Arrow started over 10 companies, one was an agency called Mutual Mobile which grew to 400+ people...
The Bottle the Beverage Industry Fears
Most beverage brands want you to chug, toss, and repeat. This reel flips that script with a bottle designed to...
Flying In Customers To Get More Business
This was a great way to get an existing customer to buy more services:They would fly customers in happy customers...
Startup Timelines: Idea to PMF Benchmarks
Every founder secretly wants PMF in six weeks. Then reality shows up with a 2âyear timeline and a bat. This...
Sam ParrSam Parr: Burn The Boats: Eliminate Plan B To Win
The frame of this Reel grabs you before a single word is spoken. A serious, straight-on shot, office in the...
They bought up all the Google Ads inventory and collected all the leads for every âapp developmentâ keyword.
ChatGPT Killed Stack Overflow Questions â Marketing Takeaways
That Stack Overflow chart looks like a startupâs life story: long climb up, flat-ish peak, then a ski-slope crash right...
Allison Ellsworth: Embarrass Yourself, Build A Billion-Dollar Brand
Most founders want a polished brand. Poppiâs founders went the opposite direction: they got loud, weird, and a little embarrassing...
Replace Cold Emails With Memorable Cakes
Cold emails are now background noise. But a cake that shows up at your desk with a handwritten note? That...
Stephen Ellsworth: From Trap To Map: 3 Founder Truths
Most founders live in the Trap: reacting to fires, chasing shiny tactics, and wondering why the business still feels stuck....
Kevin O'Leary: Pay Creators Who Cut CAC And Raise ROAS
The image says it flat-out: content creation is the highest paid skill right now. But itâs not just pretty videos...