La Colombe’s billboard nails a tough job: making canned coffee feel like your favorite café drink. It shows two panels...
Ads/Copywriting/Outdoor Advertising
Feb 2, 2022
Email newsletter landing page limits viewer to one action
Morning Brew’s landing page does one thing really, really well: it forces a single action. There’s no scrolling, no menu,...
Copywriting/Emails/Home Pages
Feb 2, 2022
Print ad for CBD brand that knows the market and why they are different
CBDistillery’s ad nails positioning in a crowded market stuffed with “miracle” products. On one side: CBD toilet paper (yes, really)....
Ads/Print Ads/Copywriting
Feb 2, 2022
Brand collaboration billboards
McDonald’s and Burger King are at it again. Two billboards. One street. Endless laughs. But behind the banter is a...
Ads/Copywriting/Outdoor Advertising
Feb 2, 2022
How to write a sponsorship letter / cold email framework
Most sponsorship emails fail because they're too long and focused on “me, me, me.” This infographic breaks down a simple,...
Formulas/Copywriting/Emails
Feb 2, 2022
Clever billboard that uses context to create a bigger story
Remember when people said 2020 was the “worst time to launch a brand”? HUN Wine leaned in, laughed, and did...
Ads/Copywriting/Funny and Weird
Feb 1, 2022
"Member Missions" for Community Building
Membership Academy nails the art of engagement by turning ordinary member tasks into exciting “missions.” Instead of saying, “collect testimonials,”...
Copywriting/Motivation/Emails
Feb 1, 2022
Emotional before and after ad
SmartNomad nailed the emotional contrast. The left side shows a stressed worker rubbing her eyes in frustration. The right side?...
Ads/Instagram/Before & After
Jan 30, 2022
Instagram ad with great copy
This Neighbor Storage ad nails one simple thing: it answers the question everyone asks about “passive income” — how much?...
Ads/Instagram/Copywriting
Jan 30, 2022
FAQ ad - Great copy
Finimize nails a classic tension: people want to sound smart about investing but don’t have time to dig into research....
Ads/Instagram/Copywriting
Jan 30, 2022
Before and after fitness Instagram ad
StretchItApp nails the classic “before and after” ad. The first image shows limited flexibility. The second shows amazing progress. But...
Ads/Instagram/Before & After
Jan 30, 2022
Peter Jennings "Change" Ad
In 1967, ABC teased viewers with a bold split-image of Peter Jennings’ face: one side in black and white, the...
Ads/Copywriting/Pricing
Jan 29, 2022
Great newsletter homepage
Casinoshub nails the art of the newsletter sign-up page. The moment you land, you know exactly what you’re getting —...
Copywriting/Emails/Home Pages
Jan 29, 2022
Old War Jeeps Sale Ad
After WWII, the U.S. military had thousands of Jeeps sitting around. They didn’t need fancy copywriting to sell them, just...
Ads/Print Ads/Copywriting
Jan 28, 2022
Image that visually explains
Acorns takes a $0.50 roundup and makes it look like a life-changing decision. This ad turns spare change into potential...
Ads/Instagram/Before & After
Jan 27, 2022
A checklist for a successful day
Ryan Holiday’s list isn’t just about living well—it’s a killer framework for better marketing days too. It’s about planning, focus,...
Motivation/Tweets/Advice
Jan 27, 2022
Anatomy of a Email Newsletter
Most email newsletters fail because they try to do too much. HubSpot’s simple “Anatomy of an Email Newsletter” layout shows...
Formulas/Copywriting/Emails
Jan 27, 2022
Corvette "Chassis" Ad
In 1958, Corvette didn’t just show off a cool car — they showed what was under the hood. Literally. This...
Ads/Print Ads/Copywriting
Jan 27, 2022
Post-It Notes ad from 1980 showing new adhesive feature
Back in 1980, 3M launched Post-It Notes with a bold promise: a “giant communications breakthrough.” But the real genius? They...
Ads/Print Ads/Videos
Jan 26, 2022
Smith & Wesson "Steak Gun" Ad
This 1988 Smith & Wesson ad stops you cold. Why? Because it opens with a giant steak that looks like...
Ads/Print Ads/Copywriting
Jan 26, 2022
Japanese Fanta Ad
This 1960s Fanta ad nails visual storytelling. Even without reading the text, you instantly get it: a cold, refreshing drink...
Ads/Print Ads
Jan 26, 2022
Maruchan Instant Noodles Ad
Maruchan nailed it with this clever ad. The headline: “If you’re in hot water at lunchtime, it’s time for the...
Ads/Print Ads/Copywriting
Jan 26, 2022
This ad needs a headline
Great photo. Strong emotion. Clean background. But something’s missing: context. Without text, this ad could be for a tablet, a...
Ads/Copywriting/Images
Jan 26, 2022
Posted byNeville Medhora
A meme turned into a Instagram ad
This Lumiwealth ad nails the meme-as-marketing strategy. It looks like a meme, feels like a meme, and blends right into...
