New post in--:--:--
Latest
imac-pretty-freaking-powerful

iMac. Pretty. Freaking Powerful.

Apple nailed this iMac ad. Three short words, massive impact. The headline doesn’t explain specs. It sells emotion and experience....

Ads/Copywriting/Headlines
May 24, 2020
quote background advice
Smart people change their mind a lot because they're open to new ideas.
Anon
Copywriting/Data/Quotes
May 24, 2020
Stanford professor Michel Serres hikes the Dish on a regular basis.
A lot of writers throughout history have embraced walking.
Anon
Copywriting/Motivation/Quotes
May 24, 2020
quote background advice
Drink old wine. Burn old logs. Read old books. Keep old friends.
King Alfonso X
Copywriting/Images/Quotes
May 24, 2020
Jason-Beaird
Users are pleased by design, but drawn to the content.
Jason Beaird
Copywriting/Images/Quotes
May 24, 2020
Expert_Freelance_WordPress_Developer_Andriy_Haydash

Nice Wordpress Consultant Site

This WordPress consultant’s site nails the basics of conversion-focused web design. It’s clean, personal, and structured to lead visitors from...

Copywriting/Portfolio/Home Pages
May 23, 2020
backlinko-scalin-content

Backlinko Scaling Content Graphic

Ever wonder how pro marketers crank out amazing content every week? This visual lays it all out. It’s not magic....

Copywriting/Images/Advice
May 22, 2020
jack-dorsey
I learn the most when I make myself feel uncomfortable
Jack Dorsey
Ads/Motivation/Quotes
May 21, 2020
Open_Peeps_Hand_Drawn_Illustration_Library

Open Peeps Illustration Sales Page

The Open Peeps page is a visual playground. Everything on it screams, “this product looks fun!” It doesn’t rely on...

Home Pages/Images/Sales Pages
May 20, 2020
gaping void from data to impact cartoon

From Data to Impact

This cartoon by Hugh MacLeod nails a big marketing truth: there’s a huge difference between having data and actually creating...

Data/Images/Social Media
May 20, 2020
Video

Work From Home Productivity 15 Non-Conventional Methods

Most blog intros about “working from home” start the same way: Pomodoro, time-blocking, optimize your deep work. Snooze. But this...

Ads/Copywriting/Podcast
May 20, 2020
SEMrush_SEO_Tools

SEM Rush Landing Page

This SEMrush page is a masterclass in using interactive structure to guide visitors through a complex product without overwhelming them....

Copywriting/SaaS Pages/Images
May 20, 2020
how-to-survice-ligthing

How To Survive A Lighting Strike Image

Ever seen an image explain something so clearly you instantly “get it”? This visual from The Art of Manliness nails...

Copywriting/Images/Advice
May 19, 2020
feelings wheel

The Emotions FeelingWheel

Ever wonder why your customers react a certain way? This emotion wheel is a cheat code for decoding human feelings....

Copywriting/Before & After/Motivation
May 19, 2020
mill-street-brewing-print-ad

Mill Street Brewery Beer Print Ad

This Mill Street Brewery ad is killer because it flips the usual script. Instead of bragging about creativity, it brags...

Ads/Print Ads/Copywriting
May 19, 2020
capri-magazine-car-ad

Ford Capri Print Ad

This Ford Capri ad nails a timeless print formula: big headline, persuasive text, strong visual. It’s clean, clear, and instantly...

Ads/Print Ads/Copywriting
May 19, 2020
roast my landing page home page

Roast My Landing Page's home page

This landing page from Roast My Landing Page is a masterclass in selling a simple service cleanly and convincingly. Olly’s...

Copywriting/Portfolio/Home Pages
May 18, 2020
disorganized writing thoughts

The Messy Writing Process

This simple doodle nails what every marketer forgets: creativity starts ugly. Our brains hate mess, but that chaos is where...

Ads/Copywriting/Motivation
May 18, 2020
ski resort turns negative review into positive ad

Ski resort turns a negative review into an ad

Snowbird Ski Resort pulled off a marketing magic trick: they used a negative review as their headline. Instead of hiding...

Ads/Copywriting/Images
May 17, 2020
trends-co-ideation-bootcamp-sales-page

Ideation Bootcamp by The Hustle

The Hustle’s Ideation Bootcamp page does a killer job selling an abstract benefit: becoming an “idea machine.” Hard to visualize?...

Copywriting/Images/Sales Pages
May 15, 2020
solar cost savings graph

Solar Energy Cost-Saving Graph

This image nails it. Two colored lines, one message: solar saves you money over time. No jargon, no tech talk,...

Copywriting/Data/Images
May 15, 2020
barkbox how this works

BarkBox's "How This Works" Section

BarkBox nails their pitch by making the signup process feel like fun, not work. This image shows exactly how they...

Ads/Copywriting/Images
May 14, 2020
drip pricing page slider close up

Drip's Pricing Page Slider

Drip’s pricing page doesn’t just show a number, it responds to you. As you slide the scale to match your...

Copywriting/Pricing/Data
May 11, 2020
Video

Joe Sugarman's Triggers (A Useful List of “Psychological Triggers” to Convince People to Buy)

Joe Sugarman wasn’t just writing ads. He was decoding human psychology. In his legendary book The AdWeek Copywriting Handbook, he...

Ads/Copywriting/Podcast
May 11, 2020

Command Palette

Search for a command to run...