People generally don't go after their most ambitious ideas. But that's what creates the most value. Plus there's fewer people who play in that space.
Go for the hard thing.
Pick Ambitious Ideas, Create Massive Value
Most people chase safe, small ideas—things that feel achievable but rarely move the needle. The irony is, the toughest, most...
Make Sons Justify Premium Gifts
This vintage Chivas Regal ad flips the usual Father’s Day sentiment on its head. Instead of speaking to dads, it...
Why is Kevin Rogers closing CopyChief?
Kevin Rogers announced he’s closing Copy Chief after ten years of building a thriving community for freelancers and copywriters. His...
Sell the Lifestyle, Not the Bottle
This vintage Chivas Regal ad nails the art of subtle wit. With a minimalist illustration of nine bottles and clever...
People generally don't go after their most ambitious ideas. But that's what creates the most value. Plus there's fewer people who play in that space.
Go for the hard thing.
Go for the Hard Thing
Most people shy away from their boldest ideas because they seem too risky, too complex, or too far-fetched. Brian Armstrong...
Sell Identity, Not Clothes Levi's Ad
This vintage Levi’s ad captures the rugged authenticity that defined mid-century Western fashion. The illustration of a confident cowboy, complete...
9 ChatGPT Hacks for Content Creators
This carousel turns ChatGPT into your full creative department. Each slide shows a concrete visual: remixed thumbnails, mascot logos, giant...
After investing $25m+ into 150 companies over the past 10 years, I’ve come to believe that sending consistent written updates is the single biggest leading indicator of future success
Send Regular Written Updates For Success
Sending regular written updates can transform how teams, founders, and investors stay aligned. They’re a habit that builds accountability, trust,...
Sell Luxury With A Story
This vintage advertisement for Chivas Regal cleverly blends storytelling and subtle humor to sell luxury. Instead of focusing on the...
Saudis are the richest people on earth
A quick look at the scale of Saudi wealth, shown through the private jets their elites fly.
Sell Identity, Not Just Denim Levi's Ad
This vintage Levi’s ad doesn’t sell denim—it sells identity. With bold lines, a cowboy stance, and simple black‑and‑white contrast, it...
Steal Ray Dalio's 5-Step Decision Playbook
Ray Dalio’s 5-step playbook is basically a cheat code for hard decisions. This Reel nails it visually: bold promise, simple...
Small Biz Valuation Multiples Cheat Sheet
This image breaks down simple “rules of thumb” for valuing small to mid-sized businesses by industry. It’s a cheat sheet...
🎤 The SWIPES Email (Friday, January 23rd, 2026)
Swipe:Can you make what YOU sell into an awesome "us versus them" style photo? Because it will help you differentiate...
Sell the Identity, Not the Product Levi's Ad
This vintage Levi’s advertisement nails the art of identity-based marketing. It’s not selling denim; it’s selling ruggedness, self-reliance, and that...
Build Systems for Evergreen Sales
This image nails a message every author wants to hear: steady, consistent sales long after launch week. The design is...
Is Diet Culture Dead? SkinnyPop’s Bold Pivot
Nev breaks down SkinnyPop’s bold shift from diet lingo and what it means for brand credibility.
From Calculators to AI Chips: 130 Years
This chart is a breathtaking look at 130 years of exponential progress — from mechanical calculators to cutting-edge AI chips....
Call Junk Food What It Is
This image delivers a punchy message: stop calling junk food “food.” On one side, there’s the usual suspect — chips...
The service business pays so well
Nev shares a real-world example of how a niche, technical skill (wallpaper installation) turns into a high-paying service business
Joe Sugarman Triggers (A Useful List of "Psychological Triggers" That Convince People To Buy Stuff)
A few years ago one of the best copywriters in the world Joe Sugarman made a book called "Advertising Secrets...
Coinbase CEO, Brian Armstrong, has a deceptively simple mantra for navigating the chaos before product-market fit:
"Action produces information. Just keep doing stuff."
He recalls a Paul Graham line that shaped his early founder days:
"Startups are like sharks. If they stop swimming, they die."
...
When you're paralyzed by uncertainty: Ship it. Break it. Learn.
When uncertainty clouds your path, action clears the fog. Brian Armstrong’s mantra, “Action produces information,” captures the brutal truth of...
Highlighting the Remarkable: A Clever Ad That Shines
This STABILO BOSS ad brilliantly connects a highlighter’s purpose to a historical moment. It zooms in on Bertha Benz, a...
Highlighting the Hidden Hero
This Stabilo campaign brilliantly turns a simple marker into a storytelling tool. At first glance, it’s a black-and-white photo of...