Us vs Them Chart That Converts
An “us vs them” chart is a polite way of saying, “Here’s why you should pay us more money.” The...
"Crappy Ad" with drawing
Most marketers obsess over flavor: the logo, the tagline, the pretty bottle. The image above does the opposite. It openly...
Install PostHog With One AI Prompt
Installing analytics used to feel like gardening with a spoon: slow, messy, and weirdly painful. PostHog flipped that on its...
Market to Kids Who Can't Roam Alone
That chart is a gold mine. It shows American kids basically living inside invisible fences: at age 10, only 2%...
"If you launch and no one notices, launch again. We launched three times."— Brian Chesky, Founder of Airbnb
Most people don’t need a bigger house They need friends within walking distance
Protect Your Differentiator Like Toblerone
Toblerone just gave a masterclass in protecting your differentiator. While the internet roasted a smoothed-out electric Ferrari design, Toblerone posted...
Stories Don't Grow Sales, Customer Stories Do
Most businesses are obsessed with telling their story: the origin, the mission, the founder’s childhood lemonade stand. The Instagram post...
Make Multi-Board Billboards Tell One Story
Most billboards scream for attention and end up saying nothing. Volkswagen flipped that script with a street full of clean,...
Land Divorce Sellers With One-Word Text
Most agents whisper about divorce deals. This billboard screams it from the highway and lands leads with a single word:...
Unify Email and Content to Build Loyal Audience
The image from the reel freezes a simple but powerful idea: the smartest way to build a loyal audience is...
🎤 The SWIPES Email (Friday, May 29th, 2026)
Sponsored by AhrefsWritten by human Neville (not the baby) 😂 Swipe:This was an eye-catching ad I saw for a hot...
What I Learned Losing $15M in Real Estate
Losing $15M on a deal where rents are up 30% and occupancy is 95% feels impossible… which is exactly why...
Stop Quitting: The 5-Year Startup Playbook
Most founders secretly think they’re failing because they aren’t a unicorn by month twelve. This post smacks that fantasy in...
Why Berkshire Wins By Doing Nothing
Berkshire Hathaway’s secret weapon isn’t some fancy algorithm, it’s the discipline to sit on its hands. The Instagram carousel shows...
Email That Does Your Prospect's Research
Most sales emails say, “Let me tell you about my product.” This HubSpot email says, “Let me tell you about...
deliverability tip: your "from" name matters more than most people think.
subscribers who recognize the sender are more likely to open, and opens signal to inbox providers that you're trustworthy.
use a consistent name — your own, your...
Use a Recognizable From Name Every Time
Most people obsess over subject lines and completely ignore the thing your subscribers see first: the From Name. If your...
Turn Ahrefs Data Into Instant ChatGPT Dashboards
Most SEOs sit on a goldmine of Ahrefs data, but still stare at static reports like it’s 2014. The new...
Match Offers To Customers' Top Regrets
That hospice slide about the “Top Five Regrets of the Dying” is brutal… and incredibly useful for marketers. Your customers...
Use Weird Travel Stories To Sell Coffee
Selling coffee by talking about beans and roast levels is boring. Selling coffee by telling a ridiculous story about an...
Ditch Trophy Bragging, Sell Authentic Coffee
This Dilworth Coffee ad doesn’t brag about medals or barista championships. It literally spikes a giant coffee cup in mid-air...
The most useful reframe I've given my CEOs in 2026:
A month is now a year
Everything you used to plan in 12 months, you now have 30 days to execute
One Tuesday update from Anthropic or OpenAI can decimate your business model
...
Ayman Al-AbdullahStop Planning Years, Run 30 Day Sprints
Stop pretending you can see three years into the future when you can barely see three weeks ahead. AI is...
Sell More With Real Human Stories
If your marketing sounds like a brochure, people tune out. If it sounds like a real human telling a real...
From $4B To $900B: Anthropic's Valuation Surge
That chart looks fake at first glance. Anthropic’s valuation goes from a tiny blue sliver at $4.1B to a screaming...