Good Product + Distribution
The Clever Trick to Remember Latitude vs. Longitude
When “Ridiculous” Becomes Revolutionary
This classic Volkswagen ad flips skepticism into admiration. It pairs a Beetle with a 1940s television, mocking how both were...
The Ad That Solved a Dilemma With One Line
Sometimes the best marketing move is to make a tough choice easier. This classic 1976 VW ad nails that. It...
A $600 Cadillac Option… Free with Every Beetle
Volkswagen nailed contrast marketing with this ad. By comparing their small Beetle to a big, luxurious Cadillac, they made “cheap”...
This Baby Won’t Keep You Up Nights
Classic VW ads never shout. They whisper smart, human truths. This one nails it with calm confidence, turning “boring reliability”...
The VW Ad That Sold Adventure, Not Just a Van
Volkswagen didn’t sell horsepower or luxury. They sold a lifestyle. This 1960s ad for the VW Bus played on family...
How a Blurry Volkswagen Ad Made Clarity the Star
This old Volkswagen ad looks glitched on purpose. The car and driver appear pixelated and smeared across the page. Weird?...
Volkswagen's “When does it say Uncle?” Ad
Volkswagen nailed it again with this minimalist, witty ad showing their truck loaded with an absurd amount of industrial pipes....
The Ad That Flipped “Big” On Its Head
This vintage Volkswagen ad is a masterclass in flipping assumptions. It juxtaposes two trucks from above: a bulky half-ton and...
🎤 The SWIPES Email (Friday, December 19th, 2025)
Friday, December 19th, 2025 SwipeFile: Inspiration for your marketing. CopywritingCourse: Get good at selling your stuff.I hope you get...
The Ad That Turned “Uncool” Into a Sales Superpower
This 1960s Volkswagen ad looks simple—just a man peeking into a VW bus. But it’s a masterclass in flipping objections...
Big Scary Goals List Can Backfire
ROI Confidence Across Channels
Yard signs are super effective
A Yard Sign That Sells Holiday Cheer
The Power of Understatement: Volkswagen’s Straight-Shooting Truck Ad
Volkswagen nailed the art of boring-but-brilliant with this minimalist truck ad. No flashy headlines, no overblown claims — just a...
Open’er Up and Sell the Story
This classic VW ad doesn’t scream specs. It whispers curiosity. With a simple photo of an open-doored car and an...
The Volkswagen Ad That Outsmarted Luxury
This old-school Volkswagen ad nails the “anti-ad” approach. It’s not glamorous, shiny, or fast. It’s humble, rural, and features a...
Volkswagen: 16 Options for the Price of None
Volkswagen nailed value-driven advertising with this simple, confident layout. The headline grabs you fast: “16 options for the price of...
The Perfectly Positioned VW Ad That Nails “Just Right” Marketing
VW hit gold with this ad by owning the middle ground. It positions the Volkswagen Squareback as the “just right”...
The Schweppesman Gets Outsmarted—And the Ad Wins
How Schweppes Found Gold in the American West
