Simpler Hair Color Instagram Product Demonstration Ad
A guy films himself on his phone, applies a men’s beard dye, and boom — gray turns to black in...

🎤 S.W.I.P.E.S. Email! (Dec 6th, 2024)
Friday, December 6th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to the Essay part of the email...

UpWork Dog Ad on Reddit
This Upwork ad isn’t fancy, but it grabs your eyeballs fast. A dog sitting at a laptop doing a conference...
Starting as a total beginner
When you’re just starting out, trying to pick a niche right away can feel like throwing darts blindfolded. Instead, go...
2030 Starts Now: Crafting Your Ideal Future
Most people plan for next quarter. Smart marketers plan for the life and brand they want ten years from now....

Mike's Weather Page
Mike’s Weather Page isn’t pretty. It’s a chaotic blend of charts, maps, and bold text. But when a storm is...

Health -vs-Unhealthy Relationship Graphic
This sketch nails a truth most brands forget: relationships should be balanced. One person (or brand) can’t carry all the...

Ogilvy 1960’s Shell Ad
This Shell ad from the 1960s doesn’t brag about horsepower or mileage. Instead, it zooms in on “hidden engine noise”...

Headache explainer chart
Ever see an infographic that just clicks? This headache chart nails it. In one glance, you can understand eight types...

Tucker Carlson Membership PopUp
Tucker Carlson ditched legacy media and built his own subscription-based platform. The popup to “Join Team Tucker” nails how to...

Great "Handwritten" Roofing Flyer In An A-Pile Letter
Ever get a letter that looks like it’s from a friend, only to realize it’s marketing? That’s this roofing company’s...

Which countries have the worlds most powerful passport infograph
This passport infographic is a masterclass in visual storytelling. It instantly shows which countries’ citizens have the most travel freedom—and...

Spindrift Before & After Rebranding
Spindrift’s old cans tried to convince us they were healthy with lots of text and health claims. The new look?...

Future dates of movies in a timeline
This timeline of futuristic movies hilariously shows where we are in time. According to Hollywood, we should be eating Soylent...

Building muscle with no equipment
This Madbarz graphic shows a full-body workout—no equipment needed. Simple, catchy, and beginner-friendly. But what’s really interesting isn’t the fitness...
Always Be Launching (because tbh no one gives a shit about your new product, anyway)— Andrew Chen
Lifetime Value of your customer
Most businesses fly blind when it comes to their numbers. They push ads, sell stuff, but have no clue what...

🎤 The SWIPES Email (Friday, November 29th, 2024)
Friday, November 29th, 2024An fun and educational (funducational??) email by Copywriting Course.Swipe: The marketing tactic I want to highlight today...
Biggest mistake of people learning trading.
Everyone in trading has that “ouch” moment. Chris Dunn breaks down why those painful trades are actually goldmines for learning....
Steve Job 1983 MacBook Strategy Speech.
In 1983, Steve Jobs pictured a “book-sized computer” long before it was possible. While Apple’s $10,000 office machines kept money...

Brick and Batten Home Before and After Image Post
A simple before-and-after shot can sell transformation better than a thousand words. This image from brick&batten shows how a traditional...
What Is Copywriting Course!?!
Copywriting Course doesn’t just teach copy—it sells the result in a way copywriters can’t ignore. The offer is super clear:...
The USA debt is good or bad?
Chris Dunn talks about the ballooning U.S. debt, but there’s a marketing lesson hiding in that financial mess. Just like...

Re-designed sleep aid working 5% better
Both FOCL ads sell the same gummies, but the dark blue version wins. Why? It nails the fundamentals of direct-response...