Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Build a startup like this...
This is a funny representation that your first products might not be the best solution possible, but with your limited...
"Creativity is the Enemy" Nike Headline
This Nike headline makes you do a double-take, and makes you want to read the print below it. The text...
Count to 12 on hands image
In some countries this is how people are taught to count to 12 on each hand, using the 3 pads...
Guinness Happy Turtle
This is just a delightfully cute "Happy Turtle" ad from Guinness Beer in 1936.
Increase the price for status symbol
This cartoon shows a funny thing about human nature: If you charge more money for it, somehow it's more valuable.
Optimize your Instagram profile mockup
This is a great image than in one square of Instagram shows you how to optimize an Instagram profile.
Baseball Guide to Ball Park Franks Ad
This ad uses baseball terms and funny images to sell their ballpark franks.
Vitalis Vintage Hair Workout Ad
Funny ad using a hockey player Maurice Richard with "winning" hair to sell hair product for men.
Cold email with a ton of value
A cold email to connect with an invite to watch a rocket launch. Now THAT is offering some good value...
How to fix your Instagram growth problems
This helpful graphic shows in one little square how to get higher engagement on Instagram.
Show your product working for others
A reminder to show your product working for others, so they will be convinced to buy it.
Hypefury low engagement support email
Hypefury knows when customers are not using their Twitter automation software and reaches out to see how they can help...
Amazon's internal writing advice
Cool writing advice from Amazon internal memos.
Yamaha "Pass the Gas Pump" Headline
In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This...
Earth Rides: Like Uber but with Teslas
This company "Earth Rides" has a very to-the-point headline on their advertising: "Like Uber but with Teslas" ...that pretty much...
California avocados, a "sensuous" food
This ad for California grown avocados gets people all hot-and-bothered by showing delicious recipes and uses for them.
Full for 20 min -vs- Full for 2 hours
This cool visualization from Instagram shows how carbs and fiber alone don't keep you full for long, but adding some...
Vintage Borden's Milk Brand Ad
This vintage milk ad shows different types of milk and how to use them helping to create brand loyalty and...
Great Twitter follow ask
This is a great Tweet asking people to follow. All around a great ask that explains why you should follow...
Steve Wonder Atari Ad
This 1977 Atari ad shows a blind Steve Wonder saying, "If I could play video games you bet it'd be...
Words to use instead of "very"
This is a cool list of words to use instead of "very" to spice up your copy.
The Learning Pit
What learning something often feels like.
Human anatomy in form of subway map
This is an awesome "subway map" of the human anatomy.
Kraft ad gives helpful suggestions
This is Kraft ad from 1962 is great because it not only promotes the product, but also EDUCATES. It gives...
