Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Words to use instead of "very"
This is a cool list of words to use instead of "very" to spice up your copy.
The Learning Pit
What learning something often feels like.
Earth Rides: Like Uber but with Teslas
This company "Earth Rides" has a very to-the-point headline on their advertising: "Like Uber but with Teslas" ...that pretty much...
Human anatomy in form of subway map
This is an awesome "subway map" of the human anatomy.
Kraft ad gives helpful suggestions
This is Kraft ad from 1962 is great because it not only promotes the product, but also EDUCATES. It gives...
Vintage Borden's Milk Brand Ad
This vintage milk ad shows different types of milk and how to use them helping to create brand loyalty and...
Pop up triggered on pricing page to promote free trial
The placement is great for this pop up. If you are ideal for too long you are hit with this...
1960's Budweiser Ad
There's something weirdly eye-catching about this Budweiser ad 🤔
Past client highlight section of homepage is a great display of social proof
Ghost.io homepage displays a solid list of popular users, brief bio and link to there webpage (built on there platform...
Count to 12 on hands image
In some countries this is how people are taught to count to 12 on each hand, using the 3 pads...
Guinness Happy Turtle
This is just a delightfully cute "Happy Turtle" ad from Guinness Beer in 1936.
Increase the price for status symbol
This cartoon shows a funny thing about human nature: If you charge more money for it, somehow it's more valuable.
Optimize your Instagram profile mockup
This is a great image than in one square of Instagram shows you how to optimize an Instagram profile.
Baseball Guide to Ball Park Franks Ad
This ad uses baseball terms and funny images to sell their ballpark franks.
Vitalis Vintage Hair Workout Ad
Funny ad using a hockey player Maurice Richard with "winning" hair to sell hair product for men.
Cold email with a ton of value
A cold email to connect with an invite to watch a rocket launch. Now THAT is offering some good value...
Homepage graphic easily explains product
This opening graphic show exactly how the product works and will bring the prospect value.
Pricing page with a special message that creates a sense of urgency
This is really cool to see a special note on the pricing page that warns prospects that the prices are...
Amazon's internal writing advice
Cool writing advice from Amazon internal memos.
Yamaha "Pass the Gas Pump" Headline
In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This...
California avocados, a "sensuous" food
This ad for California grown avocados gets people all hot-and-bothered by showing delicious recipes and uses for them.
Full for 20 min -vs- Full for 2 hours
This cool visualization from Instagram shows how carbs and fiber alone don't keep you full for long, but adding some...
American Motors Eagle 2-wheel or 4-wheel option ad
This ad from 1983 clearly shows the uses of this wagon in the heading and includes pictures. They do this...
"No other video game stacks up"
This great Atari ad from 1980 shows the sheer number of games you could play with an Atari system. Most...
