Writing by committee makes everything shitty.— Neville Medhora
Neville Medhora🎤 The SWIPES Email (Friday, November 15th, 2024)
Friday, November 15th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: Did you know...
Paravel luggage beautiful text mockup
This ad from Paravel nails minimalism. One photo, five short callouts, and boom — you instantly know what makes their...
Cool NetfFlix “Secret Codes” URL Chart
Netflix has secret “codes” that unlock hidden genres, from “Slasher and Serial Killer Movies (8646)” to “Romantic Gay & Lesbian...
Go after exiting markets with competitors where no one company has dominated the industry.— Anon
The Almanack of Naval Ravikant - Best Books Recommendation
If you want to think smarter about business, product, and leverage, this book is a shortcut. Nev raves about it...
Peachy Botox Instagram Video Ad
Peachy’s ad kicks off with the most powerful visual trick in beauty marketing: a before-and-after shot. No talking heads, no...
Keap aka Infusionsoft acquired for $80m
The once-mighty email automation giant, Keap (formerly Infusionsoft), just sold for $80 million. That’s less than the $85 million in...
Mr. Beast Sales Upgrade Video for ViewStats Pro
Mr. Beast dropped a masterclass in selling upgrades. In one short video for ViewStats Pro, he explained why he built...
Detailed Copywriting Roadmap
Most people try to learn copywriting by grabbing random tips online. This roadmap fixes that by giving you a clear...
The Copywriting Roadmap
Everyone wants to get good at copywriting fast, but most people skip the fundamentals. This roadmap from Copywriting Course nails...
Project Hail Mary is the must-read book that everyone loves.
Andy Weir’s Project Hail Mary isn’t a marketing book, but it’s packed with killer lessons for marketers. The story is...
Which degrees are worth the most chart
This chart compares the lifetime ROI of different college degrees. Some majors, like Engineering or Computer Science, are financial powerhouses....
Apple Intelligence allows ChatGPT-like writing everywhere
Apple’s new “Apple Intelligence” ad nails something big: writing help is now baked into your phone. It’s like spellcheck got...
Anatomy of a hero section
The first few seconds on your site decide if visitors stay or bounce. That’s why your hero section needs to...
The Saudi jets are insane
Nick Gray once sold flight display systems. The slick, high-stakes world of aviation taught him what every marketer eventually learns:...
Evolution of the Pepsi logo from 1898 - 2009
Just look at that lineup. Over 100 years of logo evolution from fancy swirls to ultra-clean minimalism. Pepsi’s branding is...
Neville Medhora🎤 The SWIPES Email (Friday, November 8th, 2024)
Friday, November 8th, 2024An fun-ucational email by Copywriting Course and Swipe File. Enjoy!🎤 Listen to this email here:Swipe: This is...
Why online betting works well
In college, Nev built a scrappy website selling his roommates’ baseball picks. No investors, no fancy funnel… just an idea,...
How to use chopsticks graphic
This simple “how to use chopsticks” graphic is weirdly great marketing. It takes something tricky, breaks it down clearly, and...
Ayman Al-Abdullah$100m/year framework: “Persona Problem Promotion”
Ayman Al-abdullah shared a great story about how American Express grew huge by simply paying attention. They noticed customers were...
How can you learn from Warren Buffett?
Sometimes losing money is actually a win. Nev followed Warren Buffett’s advice when Dynegy’s stock tanked after using profits to...
Furniture store using cars to compare brands
Most people can name a car brand's luxury level instantly. But furniture? Not so much. This store nailed it by...
Become a full-stack person in your industry
Everyone’s heard of full stack developers. But what about full stack marketers? That’s the person who doesn’t just write a...