Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Homepage for payment app keeps it simple
Homepage copy uses simple language to explain their product. They do this well with the 3 step copy telling the...
J.C. Penny 1981 "Fox" Ad
To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of...
Pricing for unbounce landing page builder
A classic Saas pricing model done well. They show and highlight annual discounts & give good descriptions of each tier.
Dedicated page of use cases for wp theme builder
Thief theme is a wp theme builder built for marketers unlike most website drop and drag builders. To separate themselves...
IG ad for newsletter shows value
This is a great headline. It shows how much work these guys put into each newsletter. It signals they you...
Homepage that shows stats as social proof
Why it's good: Great clear and defined headline that describes the service. The CTA is clear and states the service...
Interactive pricing chart for Saas with CTA
Cool way to price services that involves the user. I like that It tells the user how much money they...
Creatively designed sales page for art prints
Hi-Jack is a L.A. street artist. This sales page perfectly compliments his artwork as the many public & private walls...
Gearlight Amazon Return Warranty Card
This is a business card included in Amazon shipments from GearLight, that encourages you to reach out to them DIRECTLY...
Interactive pricing graphic for writing app
The text & pricing changes as the word count goes up. Each pricing tier presents a CTA at the bottom...
Genius vintage camera ad
It basically says "so easy a idiot can use it" at the same time saying "it's so good a genius...
Rolls Royce Ad
A beautiful ad from Rolls Royce showing off the luxury life they associate with.
Clear headline and great above the fold graphics
Unbounce homepages does a great job with a easy to read headline statement with a animated gif of smiling customer...
Neville MedhoraIG ad disguised as user generated meme post
This is proof that you don't need to have any design experience to create a ad. It's literally done in...
Webpage dedicated to testimonials
Feedgetter dedicates an entire page to the loads of happy customer testimonials. I like that it is a mix bag...
Range Rover ad with a clever price call out headline
This is a simple ad that shows the product, features and the price. Simple but effective if you have a...
Vintage Omega Ad displays social proof
Omega taps into the trust power of NASA with this ad. The copywriter basically says "This watch was trusted by...
Glass Guru Car Advertising Headline
This is a simple (yet effective) add from Glass Guru on one of their work vans: GOT FOGGY WINDOWS? Guaranteed...
Cool homepage graphic gives sneak peek into product
I love the call out graphics that overlay the image. It gives a preview of the type of useful resources...
Above the fold homepage has all the elements for conversion
This homepage has all the important elements of a good homepage above the fold. Catchy headline that drills down to...
Vintage camera ad
This was one of the smallest cameras on the market at the time. Consumers had much doubt that it would...
Before and after IG ad for financial newsletter
The before image is of a a confused investor with no clue. The after - the guy who reads the...
Twitter ad for hooper disguised as a tweet
These types of ads are great. It looks like user generated content which doesn't stand out in your feed like...
Make ads like Ogilvy - Cheat Sheet
Here is a cheat sheet on how to make your ads in the style of the Ad legend: David Ogilvy.
