Oikos before and after packaging
Oikos didn’t change their yogurt recipe. They just changed the packaging colors and focus. The dull blue tub got swapped...
Citadel Securities Recruiting Email
Citadel Securities nails what most companies overcomplicate—a short, confident, and classy offer email. No fluff, no jargon, no multi-paragraph corporate...
Memories are stored in a landscape graphic
The image shows how both brains and computers “remember” by reinforcing paths that get used more often. Think of it...
YouTube Trendjacking of Thumnail and Title
Ever notice how 10 creators suddenly post nearly identical videos about the same topic? That’s not a coincidence—it’s trendjacking. The...
Bell Curve Meme for making something that people want.
This meme nails a truth most marketers forget. At the ends of the bell curve, both the simple-minded and the...
Olgam Life First Time Doners Webpage
Most plasma donation sites feel like medical brochures. Olgam Life flips that on its head. Their site walks first-time donors...
Tushbaby social media marketing
Tushbaby’s founder pulled a smart move: handing out free baby carriers at airports and filming parents’ reactions. It’s quick, human,...
Knowing when not to bet is as important as knowing what bets are probably worth making.— Ray Dalio
Best Water Chart
Love how this “Ultimate Water Tier List” makes something boring (water) suddenly interesting. It grabs attention by turning everyday products...
If something's not working, change it....no one cares
Jason Cohen dropped a truth bomb for marketers: almost no one’s watching that closely. If you need to change pricing,...
Neville Medhora🎤 The SWIPES Email (Friday, December 13th, 2024)
Friday, December 6th, 2024An educational (and fun) email by Copywriting Course. Enjoy!Swipe: I just love a simple-yet-helpful image, and this...
Search Atlas Social Media Ad
Search Atlas isn’t mincing words. Their ad shouts, “Cancel Ahrefs, Semrush, and save thousands/month.” It’s direct, gutsy, and aimed squarely...
Gifts for Men
You don’t need a massive campaign to win attention online. Sometimes, a simple, well-designed list triggers all the right emotions—like...
Great PostHog Feature Email
PostHog’s email promoting their A/B testing tools nails one thing most SaaS emails miss: personality. The little hedgehog kicking back...
The 2025 Dream Startups for Y Combinator
Y Combinator just dropped their “Request for Startups” list for Winter 2025, and it’s like a cheat sheet for where...
Minimum Viable Brand (MVB)
Forget launching a product. Nathan Barry says launch yourself first. His “Minimum Viable Brand” (MVB) idea flips the classic MVP...
Getting Followers On X
Want more reach on X? Stop shouting into the void. Start engaging. Alex Finn nails it with this simple system:...
If the iPhone had to use all legacy processes
This image nails a big marketing truth — when you try to please everyone, you end up with a bloated...
Upwork Meme Ad on Reddit
Upwork nailed it with this meme ad. It’s a clever remix of the “Strong Doge vs. Cheems” meme to show...
Family Relationship Chart
Ever seen a family tree that tracks cousins “four times removed”? It’s complicated, but visual. And that’s what makes it...
Interviewing Bilawal Sidhu: AI, VR, AR, The TED AI Show, Google, A16Z Scout, 1.4m on YouTube + TikTok
Bilawal Sidhu isn’t just another tech guy. He’s hosted the TED AI Show, scouted startups for A16Z, and built 1.4M...
Old Novelty Alcoholic Toothpaste Ad
Back in the day, before Amazon reviews or Reddit warnings, people bought things purely because they sounded fun. Like “Scotch”...
40% of World Bank PDF's get ZERO downloads
This chart says it all: 40% of World Bank policy reports got zero downloads. As in, not a single click....
The Bitcoin Act of 2024 Senate Bill Image
Even if you’re not into Bitcoin, this graphic nails how to make complex info easy to digest. Senator Lummis’ “Bitcoin...