Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Mcdonalds print ad says a lot with less
Mcdonalds found a clever way to paint a new perspective of its restaurants. The use of images is subtle and...
"How can just 1 calorie taste so good?"
This is a great Tab Cola ad from 1964 showing how few calories it has.
1962 Volkswagen Van "Be the first on your block"
This is a cool little ad, and the "attention grabbing" aspect of it is the unusual look of the VW...
Banner ad with testimonial + social proof
We see social used in the headline "Trusted by Moms", a bold pic of the product. Then a 5 star...
Give people the end result they want
This is a slide from a YouTube video I saw (so sorry....forgot which video this was, so apologies for not...
Interactive pricing page uses GIF to preview each feature
Each feature listed under the different pricing tiers displays a GIF when you hover over it. Those GIFs put the...
Bus stop ad for grocery delivery company with clever headline
Not only does it have a funny headline, it uses the graphic to explain what they do. Simple & effective...
1980’s Calling All Carts! Flyer
This is a simple ad for people to report where lost shopping carts are. Shopping carts can be upwards of...
Sign up form that keeps selling
I like that this sign up page has sales elements in place to prevent abandoned carts. We see a special...
Building Courses to Community Path
For people who build courses or digital products, this is often the path that takes: → Build a course ↪...
Vintage Kodak camera Ad headline sparks curiosity
I looked at the headline and was clueless to what they meant by "two cameras in one pocket". The ad...
Cooking knife print sensationalized benefits
This ad does a great job at over exaggerating the durability and sharpness of there knife in a clever image.
Interactive pricing for Saas company
Pricing is based on paid members. You can see the price change based on your audience.
Ghost.io publishes profit calculator to show creators earning potential
This gives a creator some inspiration to build with Ghost.io once they see what type of money they can earn...
Mighty Mules Lawn Care Door Hanger and Note
Kid puts up door hangars and sends a hand-written note all across the neighborhood. Old school hustle 😎
Descript 4-Tiered Pricing
This is a good example of a pricing model that includes a Freemium plan, 2 paid tiers, and one "custom"...
1959 Alka-Seltzer Hand Drawn Ad
This great drawn ad for Alka-Seltzer cleary show what the product it for, what it looks like, what it’s packaging...
Clever beer print ad
Simple message with little to know words. A clever observation designed to stick in your head, I think it works.
Spyfu homepage excellent headline and call to action
The headline paints a picture of the prospects desired outcome: "Profits" The sub lines tells you exactly what this site...
Online Casinos Exposed: Understanding Their Operation
The world of online casinos functions based on a set of fundamental principles, but many players often find themselves questioning...
Before and after print ad for non profit
This is a clever use of before and after to bring awareness to a cause.
Vintage camera ad mocks the competition
Nikon remixes a popular polaroid ad. We see the extreme disappoint in the models that are using polaroid cameras &...
Pricing page for email marketing company with cool CTA
I like that the CTA for the highlighted plan does not allow you to just pay for it but requires...
Colorful Bar Charts:
These are two examples of easy colorful bar charts that also have company logos on them. I like this because...
