Magic Mind "Caffeine Free Energy" Email

Magic Mind took a chill approach to selling energy. Their ad flips the high-caffeine, high-anxiety model on its head with...

Starter Story Academy Pricing Plan

Here’s a clean two-tier pricing page that nails the psychology of choice. It offers two clear paths: a low-commitment subscription...

If you have to change only ONE thing...

Ever get overwhelmed trying to fix everything in your marketing at once? Website, ads, copy, design... it feels endless. Instead,...

Sunglasses billboard headline: We want to sit on your face

This billboard from Detour Sunglasses nails the art of grabbing attention. With the line “We want to sit on your...

Oatley Milk Before/After Branding

Oatly’s old packaging looked like every other “healthy” drink—plain, blue, boring. Then they flipped the script and built an identity...

Sam Parr Copywriting Course Testimonial

Rob Roseman Copywriting Course Testimonial

Rob Roseman shared how joining Copywriting Course’s Office Hours and getting Copy Reviews skyrocketed his business. In short, he went...

Noah Kagan Copywriting Course Testimonial

Noah Kagan credits Neville Medhora’s copy chops with turbocharging AppSumo’s growth. From tweaking email subject lines to rewriting sales pages,...

Timex watch billboard

This billboard from Timex takes a clever jab at Apple Watch. The line? “Know the time without seeing you have...

Sam Parr's Hampton 2025 Roadmap and Plan

Hampton’s roadmap for 2025 shows how smart communities are built: smaller groups, real friendships, and more face-to-face time. Sam Parr’s...

Cozy Earth handwritten sale postcard with coupon

This Cozy Earth mailing nails something many brands forget: personal touch. It looks handwritten, feels genuine, and still sells. Even...

Sketch to finished website design

This image shows a creative agency’s transformation from a napkin sketch to a polished website. It’s a killer visual metaphor...

Create your own luck chart

Ever noticed how some marketers always seem to “get lucky”? New clients drop into their lap, their campaigns go viral,...

Real estate inflation meme

This meme nails it. The kid thinks he's a basketball prodigy, but really, inflation (the tall guy) is doing the...

ChatGPT SEO Search Traffic

A few years ago, ChatGPT didn’t exist. Now it’s sending creators YouTube-level traffic. That’s crazy. People are literally discovering sites,...

🎤 The SWIPES Email (Friday, January 10th, 2025)

Friday, January 10th, 2025 ​An educational (and fun) email by Copywriting Course. Enjoy! Swipe: Creeping up as my 5th most...

Starter Story Academy checkout page

This Starter Story Academy checkout page nails the tricky mix of simplicity and persuasion. It’s clean, easy to follow, and...

Tesla order confirmation friendly porcupine

Buying a car online could easily feel cold and transactional. But Tesla turns the “order confirmed” screen into a delightful...

Jeff Bezos "Things That NEVER Change" Advice

Most people chase what’s next. Jeff Bezos flips that on its head: build around what won’t change. Amazon’s obsession with...

AI sending over SEO traffic

Organic traffic is shifting fast. The chart above shows a clear trend: search engines are losing ground while AI chatbots...

Negotiate Like A Pro Cheatsheet

This one-pager nails the art of negotiation into bite-size, repeatable moves. It’s a masterclass in how to win without crushing...

Boeing 737 cockpit with callouts

This photo nails how to teach something complex in a simple, funny way. Instead of a wall of buttons, it...

Removing homepage and simplifying boosted sales

Jaspr Air didn’t change their offer or design. They just made their site simpler. Fewer clicks, fewer options, big lift...

SEO 1.0 -vs- SEO 2.0

SEO used to be simple: write long blog posts, stuff in keywords, grab traffic from Google. But now the game...