Email ROI vs Other Mediums
Here's a graph that shows how powerful email marketing can be. If you're not taking advantage of email, now's the...
"Faster than a Ferrari"
This funny Citroen ad captures people's attention with a "negative" about the car. It pokes fun at itself, much like...
"This space reserved for a tooth that must last 63 years"
This is a super cool headline on an old ad from 1956 for toothpaste. The combination of image and headline...
Sugarman Trigger #24
Image Description The image shows a stick figure with a cheerful expression standing on the edge of a cliff, overlooking...
Sugarman Trigger #23
Image Description The image features a simple, cartoon-style illustration with a smiling face looking at an envelope surrounded by red...
Sugarman Trigger #22
Image Description The image features a stick figure pointing to a chalkboard that states, "66 People joined the Kopywriting Kourse...
Sugarman Trigger #21
Image Description A playful illustration shows two stick figures connected by a teal-colored handbag. One figure appears to be handing...
Follow-Up Emails and Response Rates
If you're giving up after the first follow-up email, you're missing out! Image Description The image is a line graph...
How interruptions affect productivity and flow
It seems harmless to pause our work for a second to answer a Slack message, check email, or take a...
Sugarman Trigger #20
Image Description The image features two stick figures making eye contact, illustrating the concept of "Human Relationships." Their heads are...
Sugarman Trigger #19
Image Description A comparison of two product layouts: one cluttered with various buttons and text boxes, and the other simple,...
Sugarman Trigger #18
Image Description A stick figure cartoon character holds a glowing briefcase, illustrating the concept of exclusivity, rarity, or uniqueness. The...
Simple empires graph from Ray Dalio
This is a very simple graph (that looks like it was drawn in Google Docs) explaining Ray Dalio's take on...
Sugarman Trigger #17
Image Description The image features a stick figure smiling at a package labeled "Amazon" beside a big green "BUY" button,...
Sugarman Trigger #16
Image Description The image illustrates a concept of urgency with a cartoonish face being pointed at by a hand labeled...
Scotch Tape Unique Benefits Print Ad
This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to "re-invent" your product. If you're in...
Sugarman Trigger #15
Image Description The image features a simple drawing of a person with a puzzled expression surrounded by question marks, alongside...
Clean 3-Column Testimonial "Wall of Love" by Trends
This is a simple and effective way to show that the target market for Trends (founders) love the product. Image...
Great Nikon camera ad with text callouts
This ad from 1956 awesome text callouts showcasing it's features, much like many modern images have. Image Description A vintage...
1959 Breakfast Bar Ad
This is a nice and simple ad for a breakfast bar from 1959. Image Description A vintage 1959 ad for...