Great Nikon camera ad with text callouts

This ad from 1956 awesome text callouts showcasing it's features, much like many modern images have.

Sugarman Trigger #14

Visual guide to different types of chocolate chip cookies

Do you struggle to make chocolate chip cookies at home? Do they never turn out quite as nicely as the...

Volkswagen Print Ad

There's lots of good things going on with this ad... First, a big picture of a smashed car. I bet...

Hey.com's Manifesto + Sales Page

Hey.com is an email service by Basecamp that's focused on privacy and more tools to keep your inbox clean. When...

"What would ___ do?"

How would someone you admire or someone respected in your field of work handle a problem, or think about a...

Visible Homepage with Simple Cell Phone Offer

Most cell phone companies make it a NIGHTMARE to research and compare plans. Weird names, complicated options, loads of fine...

"How can I 10X this?"

Push yourself to think how you would 10X a project you're working on. It's likely different than what you're doing...

Sugarman Trigger #9

Sugarman Trigger #15

1959 Breakfast Bar Ad

This is a nice and simple ad for a breakfast bar from 1959.

Classic Charles Atlas comic ads

This is a famous Charles Atlas ad format that appeared in comic books for decades. That's part of what makes...

Michi Ramen Home Page

This is a great restaurant page. It's got pretty much everything on one page: Contact info and physical address; Order...

Matter's Explainer Video

Matter is an app that enables users to request and receive professional feedback. Instead of waiting for an annual review...

Sugarman Trigger #12

Sugarman Trigger #10

Volkswagen Beetle Interchangeable Ad

This is a 1965 Beetle ad that cleverly demonstrated a Volkswagen Beetle has extremely interchangeable parts.

Effectiveness vs Repetition

The more you practice, the better you'll get. But...with each repetition, the improvements you'll see get smaller and smaller. In...

Clean 3-Column Testimonial "Wall of Love" by Trends

This is a simple and effective way to show that the target market for Trends (founders) love the product.

Dog Weight Loss Before & After

This dog lost a ton of a weight, and this simple before/after format shows it.

Sugarman Trigger #13

Mighty Health's Home Page

Mighty Health is a health and fitness app for people over 50. They've got a great home page from top...

Add a "constraint" to a problem

"Constraints Create Creativity." If you add a constraint to a task, you'll likely think of a way to finish it...

"What is my $1,000/hour skill?"

Sometimes you gotta do low-value work, but how can you optimize to where you're doing your most high value work?...