Remember that people pay money for things that:
These two happy stick figures look pretty satisfied, right? That’s because they found something that actually helps them. Every product...
Wal-Mart’s First Print Ad in 1962
This 1962 newspaper ad from the very first Wal-Mart in Rogers, Arkansas shows how to launch big… even when you’re...
The 76° Apple Store Screen Tilt
Ever notice how every screen in an Apple Store is tilted at exactly 76 degrees? It’s not just for looks....
17 equations that changed the world
This post showing 17 Equations that Changed the World racks up over 9k likes because it hits a sweet spot:...
Super generalized business card
Most business cards are boring. Name, title, email, phone. Done.But Dave Miller’s card? It’s a chaotic list of everything from...
Fun visual of most visited countries
This chart shows the most visited countries, but instead of plain bars, it stacks suitcases. Genius move. It turns dull...
1920 One Night Cough Syrup
Look at that label. “One Night Cough Syrup.” Filled with alcohol, cannabis, chloroform, and morphine. Yikes. But the marketing? Genius....
1961 Ford Econoline “Price Advantage” Ad
The 1961 Ford Econoline ad doesn’t waste time. Big headline. Clear promise: “America’s lowest priced pickup.” Everything else just backs...
Have you ever wondered how I blast out 50,000+ emails a week to this newsletter?
Ever seen a tool that makes something complicated feel stupid simple? That’s ConvertKit for email marketing. The dashboard, automations, and...
Cloud of Influence
Back in the day, people found you through one clear path. Google → blog → email → sale. Easy.Now? It’s...
SXSW party and panel
At Noah Kagan’s SXSW content creation panel, the crowd was packed, the energy was high, and one attendee stole attention...
1912 mail order house plans
In 1912, this ad screamed: “$759 BUYS THE MATERIAL FOR THIS HOUSE.” For readers of Popular Mechanics, that sounded like...
Call to action based pizza ad:
In 1979, Jeno’s Pizza Rolls pulled off one clever marketing trick. They ran an ad asking people to write a...
Sphere of Influence
This image nails how modern marketing really works. It’s not just one post or one ad that drives sales anymore....
Lots of medical tourism data in simple chart
This simple chart comparing surgery costs across countries does something powerful: it shocks you. A $170,000 heart valve replacement in...
1951 “Instructional” Orange Juice Ad
This vintage orange juice ad doesn’t just sell juice. It sells quantity. Instead of saying “Drink orange juice,” it says...
Simple chart shows how much data NetFlix and YouTube take up
Netflix eats up 14.9% of all global internet traffic. YouTube grabs another 11.6%. Together, that’s one-quarter of all internet use....
Testimonial + Pic for the ultimate social proof
Parachute nails it with this ad. One quote, one elegant photo, and boom—you instantly believe the product’s good. No clutter,...
Project Hail Mary
When someone raves about a product so much that they lend it out repeatedly, that’s powerful organic marketing. The photo...
These photos from SXSW aren’t just party pics—they’re a masterclass in community building. Nick Gray’s “2-Hour Cocktail Party” formula shows...
Business is tax advantages
Most people see hobbies as money pits. But marketers and entrepreneurs? They see deductions. If you turn your hobby into...
Show Don’t Tell
Most businesses talk about what they do. The smart ones show it. These before-and-after shots say more than any slogan...
McDonald’s 1984 swag game was hard!
McDonald’s didn’t just sell burgers. They sold membership in the cool club. This 1984 ad offered a “Mac Hat” for...
No need for copy, just image
Look at this 1980s Esprit ad. Bright colors, playful posing, confident energy—it could totally run on Instagram today. The style...