Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Make more "personal" posts about a topic
New writers shouldn't try to copy content from major blogs. It usually ends up being shallow and not very useful....
Don't add too many CTA's
Common mistake we see with sales emails: WAY too many calls to action! Far better to drive for ONE action...
Plain Text vs. HTML Emails
Hubspot's study shows that people SAY they prefer HTML emails over plain text. But open rate and click-through data tell...
Effects of Multi-Tasking on Productivity
This graph shows that the more tasks you try to juggle, the more time you waste switching between the tasks....
"This space reserved for a tooth that must last 63 years"
This is a super cool headline on an old ad from 1956 for toothpaste. The combination of image and headline...
Sugarman Trigger #23
Follow-Up Emails and Response Rates
If you're giving up after the first follow-up email, you're missing out!
Sugarman Trigger #19
Simple empires graph from Ray Dalio
This is a very simple graph (that looks like it was drawn in Google Docs) explaining Ray Dalio's take on...
Cricketeer suit ad showing flexibility
This is an unusual ad, but it quickly conveys "flexibility" for this suit maker.
Best Blog Post Image-to-Text Ratio for Shares
Looks like there is such a thing as too little AND too many images in a blog post. If you...
British Tosser Trash Sign
This is a very "British" sign that hopefully prevents people from tossing trash on the ground.
SMS Reach
If you want to make sure you're target sees your message quickly, here's how to do it. With great power...
Email ROI vs Other Mediums
Here's a graph that shows how powerful email marketing can be. If you're not taking advantage of email, now's the...
Sugarman Trigger #24
Sugarman Trigger #22
How interruptions affect productivity and flow
It seems harmless to pause our work for a second to answer a Slack message, check email, or take a...
Sugarman Trigger #18
Make actionable steps in "How To" content
People write will often write “How To” content without giving the reader clear, practical ACTIONS to take. Why it’s bad:...
Avoid confusing "buzzwords" in your copy
Try not to use too many “Buzzwords” and confuse the message. Buzzwords are vague and confusing. Buzzwords don’t tell the...
Dan Harmon's 8-Step Story Circle
In this video, Dan Harmon explains how he builds the stories for Rick and Morty episodes: Start with a relatable...
"Faster than a Ferrari"
This funny Citroen ad captures people's attention with a "negative" about the car. It pokes fun at itself, much like...
Sugarman Trigger #21
Sugarman Trigger #20
