Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Coronavirus Affect on Ecommerce Industries
The Ecommerce world is transforming thanks to COVID-19. If you're in a hurting industry, it's time to pivot. And if...
Ecommerce Refunds Stats
These are some powerful stats for anyone who runs an e-commerce store. If you don't have a clear return policy...
Write 3 versions of a cold email
We see people WAY overthink their cold email style + format. One trick we have people do inside our forum...
How Images Help You Remember Things
We are visual creatures. Our minds are more likely to remember a message if it is combined with an image...
Make actionable steps in "How To" content
People write will often write “How To” content without giving the reader clear, practical ACTIONS to take. Why it’s bad:...
Best Blog Post Image-to-Text Ratio for Shares
Looks like there is such a thing as too little AND too many images in a blog post. If you...
British Tosser Trash Sign
This is a very "British" sign that hopefully prevents people from tossing trash on the ground.
Dan Harmon's 8-Step Story Circle
In this video, Dan Harmon explains how he builds the stories for Rick and Morty episodes: Start with a relatable...
Email ROI vs Other Mediums
Here's a graph that shows how powerful email marketing can be. If you're not taking advantage of email, now's the...
The Job Application Numbers Game
Oftentimes new freelancers send out a handful of applications or cold emails, get rejected, and give up. This graphic shows...
Ecommerce Shipping Stats
Are you letting customers know exactly when they can expect to receive their purchases? If not, you're losing business!
Try using a single call to action for emails
Be careful of sending emails with multiple CTAs. They dilute your conversions. Once a reader clicks one link, they’re unlikely...
NimbleBar Bartending School Landing Page
This is a great landing page by NimbleBar that showcases their bartending schools in Canada. Great page that shows social...
Blog Reader Attention Statistics
On average, only 20% of blog post text is read. If you want to increase that number, you'll need to...
Make more "personal" posts about a topic
New writers shouldn't try to copy content from major blogs. It usually ends up being shallow and not very useful....
Avoid confusing "buzzwords" in your copy
Try not to use too many “Buzzwords” and confuse the message. Buzzwords are vague and confusing. Buzzwords don’t tell the...
Plain Text vs. HTML Emails
Hubspot's study shows that people SAY they prefer HTML emails over plain text. But open rate and click-through data tell...
Effects of Multi-Tasking on Productivity
This graph shows that the more tasks you try to juggle, the more time you waste switching between the tasks....
Gen Z and Millenial Social Media Platform Use
These stats are useful for deciding where to focus your marketing efforts. Are you marketing where your audience hangs out?
Reasons for Abandoned Carts
Is there anything on this list you can address to lower your abandoned cart rate?
Avoid cold emails with really bad introductions
Avoid awkward cold emails with really bad introductions. Why it’s bad: They turn the reader off immediately. They make the...
Cricketeer suit ad showing flexibility
This is an unusual ad, but it quickly conveys "flexibility" for this suit maker.
Don't add too many CTA's
Common mistake we see with sales emails: WAY too many calls to action! Far better to drive for ONE action...
SMS Reach
If you want to make sure you're target sees your message quickly, here's how to do it. With great power...
