Webinar invitation email (Before + After)
Context: This email was going out to a newsletter inviting people to attend a webinar on financial health. Before: The...
Social Network Active Users Comparison
This graph shows the number of worldwide active users on different social media networks and messaging platforms in 2020. Image...
Nomatic Backpack Video Homepage
The hard part about selling online is buyers don't get a chance to test out the product and see it...
Listerine Ad from 1971
This old Listerine was from when Listerine was so strong and distasteful that you had to dilute it with water...
Bounty Paper Towel Comparison Ad
Instead of trying to convince potential buyers of the superiority of your product using words, consider running a comparison test...
“Passion is the side effect of mastery.”— Cal Newport
Ecommerce Growing Share of Total Q4 Sales
Each year, the Ecommerce makes up a larger share of the total sales in Q4. Over the past 10 years,...
Political polarization chart
People often talk about political trends in really vague terms. This chart is great because it visualizes the data that...
Cornell Note Taking Method
This is a great template for taking notes with the Cornell method. It organizes each page into separate sections and...
Ahrefs Long Pricing Page
Ahrefs has a pricing page that's very technical, and longer than most. It has different parts of the page in...
Lao Tzu Quote
"If you are depressed, you are living in the past. If you are anxious, you are living in the future....
Kissing advertorial
This is a crazy little advertorial that starts out like a "kissing guide" - complete with 1-2-3-style images down the...
Chocolate is a fighting food
This 1942 ad Nestle ad uses a "comparative energy value" chart to make a bar of chocolate look like a...
Online vs. In Store Shopping Preferences
Online shopping is slowly taking over, but there are still several industries where people prefer to ship in person. That...
Comparing Different Types of Emails
The numbers don't lie. If you're forgetting about abandoned cart emails, you're leaving stacks of cash on the table. Image...
"Creativity is..."
This is Anna Iurchenko's take on a Peter Merholz quote. "Quantity" can just lead to a messy jumble. "Quality" usually...
Zipcar Home Page
Zipcar's home page is excellent. Here's how it's built: It leads with a very simple hero section and a direct...
Autonomous Chair Video Ad with Callouts
This is a great ad because it sets up a comfortable + happy guy on an Autonomous chair vs an...
Segmented Opt-In Slideup
Not sure which lead magnet to choose for your pop-up? Why not choose ALL of them. Here's an example of...
Helpful Stats for Ecommerce Sellers
This data shows a bunch of little tweaks Ecommerce sellers can make to their sites to increase conversions. Image Description...