Don't add too many CTA's

Common mistake we see with sales emails: WAY too many calls to action! Far better to drive for ONE action...

SMS Reach

If you want to make sure you're target sees your message quickly, here's how to do it. With great power...

Effects of Multi-Tasking on Productivity

This graph shows that the more tasks you try to juggle, the more time you waste switching between the tasks....

"This space reserved for a tooth that must last 63 years"

This is a super cool headline on an old ad from 1956 for toothpaste. The combination of image and headline...

Sugarman Trigger #22

Follow-Up Emails and Response Rates

If you're giving up after the first follow-up email, you're missing out!

Sugarman Trigger #19

Sugarman Trigger #17

Scotch Tape Unique Benefits Print Ad

This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to "re-invent" your product. If you're in...

Best Blog Post Image-to-Text Ratio for Shares

Looks like there is such a thing as too little AND too many images in a blog post. If you...

British Tosser Trash Sign

This is a very "British" sign that hopefully prevents people from tossing trash on the ground.

Dan Harmon's 8-Step Story Circle

In this video, Dan Harmon explains how he builds the stories for Rick and Morty episodes: Start with a relatable...

Email ROI vs Other Mediums

Here's a graph that shows how powerful email marketing can be. If you're not taking advantage of email, now's the...

Sugarman Trigger #24

Sugarman Trigger #21

How interruptions affect productivity and flow

It seems harmless to pause our work for a second to answer a Slack message, check email, or take a...

Sugarman Trigger #18

Sugarman Trigger #16

Avoid confusing "buzzwords" in your copy

Try not to use too many “Buzzwords” and confuse the message. Buzzwords are vague and confusing. Buzzwords don’t tell the...

Plain Text vs. HTML Emails

Hubspot's study shows that people SAY they prefer HTML emails over plain text. But open rate and click-through data tell...

"Faster than a Ferrari"

This funny Citroen ad captures people's attention with a "negative" about the car. It pokes fun at itself, much like...

Sugarman Trigger #23

Sugarman Trigger #20

Simple empires graph from Ray Dalio

This is a very simple graph (that looks like it was drawn in Google Docs) explaining Ray Dalio's take on...