
Total Addressable Market
Everyone loves big numbers. But when you’re pitching a new product, it’s not about how big your TAM (Total Addressable...

The AIDA Slippery Slope
Ever wonder why some copy feels like a smooth ride, while others make you bail halfway? That’s the magic of...

Top TV vs. Seinfeld
Back in 1993, a random Seinfeld episode pulled more viewers than all five top sitcoms of 2023 combined. That’s not...

"The Slippery Slope" and "The AIDA Formula"
Ever feel like good sales copy just pulls you in line by line? That’s the “Slippery Slope” in action —...

🎤 SWIPES Email (Friday March 22nd, 2024)
Edition: Friday, March 22nd, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: One of...

”Food is a gift we give ourselves 3 times a day.”— Kimbal Musk

🎤 SWIPES Email (Friday March 15th, 2024)
Edition: Friday, March 15th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: This graphic...

Why learn calculus?
This chart is hilarious because it’s true. We spend years clawing our way up the math mountain, only to find...

Local business A-Frame marketing
Drove past a genius bit of marketing in Houston: a window cleaner put a simple A-frame sign out front while...

🎤 SWIPES Email (Friday March 8th, 2024)
Edition: Friday, March 8th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: This is...

Crossed 100,000 Subscribers YouTube Plaque
Getting a YouTube plaque for hitting 100k subscribers isn't just cool—it’s smart marketing. This kind of recognition post signals credibility...

Motion beats meditation
This image of ripples spreading across a pond says it all: movement creates impact. One drop in the water triggers...

Gary Halbert the Millionaire
This one-page letter made Gary Halbert a millionaire in 1971. It wasn’t flashy. It wasn’t complicated. It just spoke directly...

When things are hardest, a clear goal is the most important thing. To have a fountain of energy to draw from. Establishing a worthwhile goal is the hardest part. It gives you a place to go and a reason to get up.— Earl Nightingale

Confidence is built upon an experience of success.

Perfection is rarely convenient.

Reading is the antidote to short attention span.— Jeff Bezos

🎤 SWIPES Email (Friday March 1st, 2024)
Edition: Friday, March 1st, 2024A fun email by Copywriting Course and SwipeFile. Enjoy!🎤 Listen to this email here:Swipe: I really...

Choose a problem, not a product.
That wall of rocks? It’s sturdy because each stone fits perfectly into a need. Same goes for great businesses. They...

You’re 2,000 cold calls away from being a millionaire.

Figma to Production
Every designer knows this pain: your Figma mockup looks flawless… until you build it. Then suddenly, it’s the digital version...

“The Most" of every United State
A colorful map showing what each U.S. state “has the most of” is the definition of viral content. It’s got...

Pricing Psychology Tips
This graphic by Katelyn Bourgoin is like a mini-MBA in pricing. It shows how tiny visual tweaks can make the...

🎤 S.W.I.P.E.S. Email (Friday February 23rd, 2024)
Edition: Friday, February 23rd, 2024A fun email by Copywriting Course and SwipeFile. Enjoy!Swipe: If someone hits a vape during a...