
đ¤ S.W.I.P.E.S. Email (Friday July 7th, 2023)
Swipeđ ⢠Wisdomđ§ ⢠Interestingđ§ ⢠Pictuređź ⢠Essayđ ⢠SpâđźâA fun email for Friday. I hope you enjoy!Edition: Friday,...

Great Us -VS- Them Instagram ad
A headline that says âAddress the root causes of snoring by drinking waterâ makes anyone with a snoring problem instantly...

Which hot dog would you choose
Competition doesnât just make products betterâit makes the marketing better. This clever old-school ad nails the lesson: Joe and Max...

Reptile Expo Sign Placement
This Reptile Expo sign sits right in front of a giant dinosaur statue. Coincidence? Nope. Thatâs marketing luck combined with...

Thinking Errors One Pager
This infographic is a masterclass in packing tons of info into a single, scannable page. It covers complex psychology ideas...

Much better sign than âwash handsâ
Ever seen a sign that actually makes you want to follow directions? This one nails it: âWash your hands as...

Breakdown of the writing industry
Hover over Fiverrâs âWriting & Translationâ tab and bam â you see every possible gig type spelled out. From âAd...

đ¤ S.W.I.P.E.S. Email (Friday June 30th, 2023)
Swipeđ ⢠Wisdomđ§ ⢠Interestingđ§ ⢠Pictuređź ⢠Essayđ ⢠SplurgeâđźâA fun email for Friday. I hope you enjoy!Edition: Friday,...

Before/After shot for a product photography course
This ad nails it with one clear idea: show proof. The before/after shot of a honey bottle instantly communicates the...

13 predictions from David Ogilvy from 1983
In 1983, David Ogilvy listed 13 predictions for the future of advertising. Some were spot on, others hilariously off. But...

Burberry logo going from simple to complex design
Over 120 years, Burberryâs logo tells a full story of design trends. It starts ornate, gets stripped down, and then...

Use images for math formulas
Marketing metrics are crucial, but math formulas can make peopleâs eyes glaze over. These visuals flip that problem by turning...

Simple visual + callout Twitter Ad
Ever scroll past an ad and instantly get what the product does? Thatâs what Monos pulled off here. Their Carry-On...

List of psychological triggers that make people buy
Joe Sugarman nailed what makes people buy. He listed 24 âpsychological triggersâ that explain why a product suddenly becomes irresistible....

I used my iPhone as a webcam
Apple quietly made the iPhone double as a wireless webcam... and it's awesome. The GIF above shows how sharp it...

đ¤ S.W.I.P.E.S. Email (Friday June 23rd, 2023)
Swipeđ ⢠Wisdomđ§ ⢠Interestingđ§ ⢠Pictuređź ⢠Essayđ ⢠SketchâđźâA fun email for Friday. I hope you enjoy!Edition: Friday,...

Budweiserâs ad reaching out to new audiences
In 1969, Budweiser pulled off a clever positioning trick. Instead of fighting with cocktails for attention, they joined the partyâliterally....

1966 version of a lead magnet download
Before email captures and landing pages, marketers had a slower lead magnet: the mail-in card. This 1966 Dodge Camp Wagon...

AIDA is still the best
This simple doodle nails what every marketer must master: AIDA. Attention. Interest. Desire. Action. Itâs not sexy or new, but...

Pressure Washing Ad
This ad wasnât painted or printedâit was pressure washed into a highway wall. A cleaning company literally used their own...

Cool way to show product possibilities
This vintage pie crust ad nails a classic marketing move: showing versatility. Instead of telling you how great their crust...

Take small steps
This image nails a simple truth: success is easier when you take small, reachable steps instead of giant, impossible ones....

Pricing the process, not the output
Most freelancers undercharge because they only price the final output â like a logo or ad copy. But as you...

The Wright Brothers Bicycle Ad
Before they built airplanes, the Wright Brothers sold bicycles. This old newspaper ad for their âVan Cleveâ bike looks simple...