Latest
product break down drawings

Artist hand written product description for bag

Tom Sachs turns a simple product page into an art piece. He handwrites every description in his signature style, making...

Copywriting/Emails/Images
Mar 10, 2022
tom sachs sign up process

Artist e-com store forces sign up + quiz in order to make a purchase

Tom Sachs doesn’t just sell art. He makes you earn it. To buy something from his store, you must take...

Signup Forms/Copywriting/Motivation
Mar 10, 2022
raise home page

Raise discounted gift card marketplace home page

Raise.com nails user intent right away. Instead of pushing a “Sign Up” or “Shop Now” button, they make the search...

Copywriting/Home Pages/Data
Mar 7, 2022
raise refer a friend program

Referral program shows great social proof

Raise nails its referral page by doing one simple thing most brands skip: showing real people with real savings. Suddenly,...

Copywriting/Data/Social Proof
Mar 7, 2022
vintage dotson ad

Vintage Nissan Dotson print ad

This Datsun ad nails a classic marketing move: sell the value pile-on. The headline says it all — “Almost everything...

Ads/Print Ads/Copywriting
Mar 7, 2022
whicket tooth paste vintage ad

Novelty toothpaste vintage ad

This vintage ad is pure marketing gold. “Best argument yet for brushing 3 times a day.” Brilliant. It takes something...

Ads/Print Ads/Copywriting
Mar 6, 2022
footaction rewards page

Great copywriting for Footaction rewards program sales page

Foot Locker’s FLX launch nails one of the best questions in marketing: What’s in it for you? They lead with...

Copywriting/Data/Advice
Mar 6, 2022
dominos rewards program

Domino's pizza rewards program landing page

Most loyalty programs confuse people with complicated tiers and fine print. Domino’s flips that by keeping it ridiculously simple: earn...

Copywriting/Advice/Sales Pages
Mar 6, 2022
spam vintage ad copy

Vintage Spam ad

This old-school SPAM ad is a perfect example of visual persuasion. Instead of just saying “SPAM is versatile,” it shows...

Ads/Copywriting/Advertorials
Mar 5, 2022
BAD SOCIAL PROOF

Social proof could be improved for this agency

These charts tell a great growth story. Impressive traffic climbs, clear data visualization, and tight summaries. But there’s one big...

Copywriting/Data/Social Proof
Mar 5, 2022
refer a friend program

Refer a friend program lets users earn $5 credits

Refer-a-friend programs can be marketing rocket fuel when done right. This one from a gift card marketplace nails it by...

Signup Forms/Copywriting/Data
Mar 2, 2022
direct copy call out copy

This copy speaks to a specific customer

Most websites shout about their features. CardCash flips that. They start by asking, “Does this sound like you?” and instantly...

Copywriting/Advice
Mar 2, 2022
above the fold homepage

Great headline and limited options for marketplace user

The moment you land here, the message smacks you: “Turn gift cards into discounts.” Boom. Clear, valuable, instant understanding. No...

Copywriting/Social Proof/Headlines
Mar 2, 2022
homepage with plenty of use case examples social proof

Homepage for used gift card marketplace shows off features

CardCash nails the “show, don’t tell” rule on their homepage. The second you land, you see real brands, real discounts,...

Ads/Copywriting/Home Pages
Mar 2, 2022
landing page cap one

Landing page image that shows feature benefits

This signup page for Capital One Shopping’s Price Protection is a masterclass in visual communication. Instead of paragraphs of text,...

Before and After/Images/Sales Pages
Mar 1, 2022
reddit ad

Reddit ad for art investment app calls out the market they are after

Masterworks nailed this creative. The pixelated image instantly signals “NFTs” without saying it. The headline? Genius. “It’s like NFTs for...

Ads/Copywriting/Images
Mar 1, 2022
product images amazon

Great product photos that show the solution to common pain points

Akner’s product photos don’t just show a 6ft cable—they show freedom. A guy relaxing on the couch, a kid watching...

Copywriting/Images/Advice
Feb 27, 2022
book sales page long form copy

Long form sales page for book

Jay Steinfeld’s site is a great example of how to turn a book landing page into a mini marketing funnel....

Copywriting/Emails/Sales Pages
Feb 26, 2022
pop up gamified email capture

Pop up lets visitors spin the wheel for a deal

Cratejoy’s “Spin the Wheel” pop-up turns a boring email opt-in into a mini-casino for discounts. Instead of just asking for...

Copywriting/Emails/Data
Feb 26, 2022
service description with good graphics

Social media scheduler does a good job using graphics to describe service

This is a masterclass in feature-benefit pairing with clear visuals. Each section of Later’s landing page shows the product doing...

Copywriting/SaaS Pages/Images
Feb 24, 2022
about page for saas social media poster

About page for saas - social media scheduler

Later nails its About page by turning trust into clicks. It opens with a short story about its history, then...

Copywriting/About Pages/SaaS Pages
Feb 24, 2022
keynote speaker booking page

Good keynote speaker about page

A great speaker page needs one thing before anything else: a strong hero photo. Jay Steinfeld’s site nails this right...

Copywriting/About Pages/Images
Feb 24, 2022
Gamified pop up for sports apparel e-com store

Gamified pop up for sports apparel e-com store

Mitchell & Ness turned a boring email popup into a mini game. Instead of “enter your email for 10% off,”...

Emails/Pop Ups/Data
Feb 24, 2022
magc spoon popup free prize offer

Pop up for food brand offers a chance to win free prize

Magic Spoon nails the classic giveaway pop-up. Bright colors, clear copy, and one irresistible hook: free cereal. It’s playful enough...

Copywriting/Emails/Pop Ups
Feb 21, 2022

Command Palette

Search for a command to run...