Great use of call-outs on this image "Need this many?" pointing to three Band-aids on one knee. "Try this." pointing to one single larger Band-aid.
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The AIDA Formula in Drawings
This is a great image showing the AIDA Formula and the purpose of each part: Attention: Get their attention with something catchy and relevant....
May 6, 2019
Copywriting
The We Promise You This: Headline Formula
We Promise You This: {Highly Desirable Result} Or {Consequence} Gym membership example: We promise you this: lose 30 pounds or we’ll pay for a...
Aug 8, 2017
Formulas
YouTube Marketing, best marketing channels, and life planning with Noah Kagan of OkDork and AppSumo
Noah Kagan started AppSumo, Sumo, King Sumo, NinjaCard, KickFlip, BetArcade, 3 conferences, SendFox, OkDork, and so many other businesses I can’t keep track anymore.In...
Oct 28, 2020
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Great fiction book: The Fossil
This was an awesome hard science fiction book I would read before bed for weeks. It’s hard to find a book that’s INTERESTING and...
Apr 16, 2025
Books