1973 Brylcreem Hair Length Ad

This Brylcreem ad didn’t just sell hair gel, it sold sex appeal. It showed “before” and “after” headshots—same guys, new style—and told readers exactly what made one look “sexy” vs. “not sexy.”

Marketing Breakdown

This is a visual transformation ad. Instead of describing the product benefits, Brylcreem shows them. The contrast makes the message clear without needing long explanations: their product = attractive confidence.

Why It Works

• Visual proof beats claims
• Transformation format triggers curiosity
• Cultural relevance (70’s hairstyles) made it instantly relatable
• Simple comparison makes the product’s effect obvious

Examples

• Weight Watchers “before and after” ads
• Old Spice “Smell like a man, man” rebrand
• Nike’s “Find Your Greatness” showing everyday athlete transformations