This GrowthLab chart hits the crossroads every entrepreneur faces: do you chase low-cost, quick-return ideas or go all in on high-cost, long-term plays?
The Key Insight
Online courses and coaching sit perfectly in the “low-cost, high-profit” corner. They’re fast to launch, cheap to test, and can fund bigger projects later—like software or physical products.
Why It Works
- Tiny startup costs mean instant validation
- Build an audience as you create
- No developers or inventory headaches
- Digital delivery = juicy margins
Real-World Proof
- Marie Forleo’s B-School generates millions yearly
- Ali Abdaal earns over $1M teaching productivity
- Gumroad makers rake in cash selling mini-courses
- ConvertKit started as a course before becoming SaaS royalty
Analyzed by Swipebot
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