Ahrefs Pricing Demystified: Pick The Right Plan
If the plan does not match your workflow on that pricing table, you are overpaying.— Neville‑style Copy Insight
The Ahrefs pricing page you see above looks busy: bright blue background, three main columns, one dark Enterprise block, plus add‑ons everywhere. Use that screenshot like a roadmap and you can pick a plan in under two minutes.
How to read the pricing page
Ahrefs centers the orange‑tagged Standard column because that is the best value for most teams, with higher limits than Lite but without Enterprise complexity. The dark gradient Enterprise block visually separates “serious company” needs from everyday users. Below, the Starter card at $29 and the Free Webmaster Tools give budget‑friendly entry points, while the Optional Add‑ons panel lets heavy users bolt on Brand Radar AI, Content Kit, Project Boost and more instead of jumping plans too early.
Quick way to pick your Ahrefs plan
- Lite at $129/month if you are a solo SEO or small site.
- Standard at $249/month if you run marketing for a growing brand.
- Advanced at $449/month if you are an agency or multi‑site team.
- Enterprise at $1,499/month if you need big limits, SSO, and custom onboarding.
Real‑world ways people use these plans
GrowthFox uses the Lite plan at $129/month to track a few core projects and keep weekly rank reports simple.
Atlas Media runs the Standard plan at $249/month so a small marketing team can share seats and dig into fuller historical data.