Be good at business or be good at investing

Warren Buffett is famous for saying: “Be fearful when others are greedy, and greedy when others are fearful.” Nev shared this as an investing tip, but it’s also an incredible marketing lesson.

Marketing Analysis

The core idea? Think differently than everyone else. When the crowd zigs, you zag. Marketers who copy trends end up blending in. The ones who pause, analyze, and move strategically stand out fast.

Why It Works

• Scarcity attracts attention
• Contrast makes your brand memorable
• Timing beats effort
• Independent thinking builds authority

Examples

• Dollar Shave Club launched a cheap razor with a funny ad while others spent millions on TV.
• Apple sold “Think Different” when PC makers chased specs.
• Liquid Death made canned water metal while competitors went “pure and simple.”