Being a little hungry is okay

Dan Go tweeted: “A sign of fat loss is being hungry. Instead of complaining about it, be friends with it.” That’s killer diet advice—and a killer marketing analogy.

Marketing Analysis

Marketers often panic when things feel uncomfortable: low results, slower growth, shaky launches. But just like hunger means your body’s changing, short-term discomfort often signals progress in marketing too.

Why It Works

• Discomfort = feedback loop. You're stretching your limits and learning.
• Reframes pain as progress. Makes your brain like the process.
• Builds emotional resilience. You stay consistent even when results lag.

Examples

• Running A/B tests that tank before tripling conversion like Airbnb did.
• Apple releasing early iPods that flopped before perfecting the iPhone.
• Content creators posting for months with no traction—then exploding later.

Feeling “hungry” in marketing? You’re probably on the right track.