Benjamin Franklin's To-Do List

Ben Franklin wasn’t just a founding father—he was a productivity machine. This simple handwritten schedule shows how he structured his day around purpose, reflection, and focus. And it’s a lesson every marketer can steal.

The Marketing Analysis

Franklin starts with a question, “What good shall I do this day?” and ends with, “What good have I done today?” That’s a built-in feedback loop. He blocked time for deep work, review, and rest—exactly how modern marketers should structure creative workflows.

Why It Works

• Starts with intent—sets a clear daily goal
• Specific time blocks eliminate decision fatigue
• Built-in reflection improves habits over time
• Balance of work, rest, and play prevents burnout

Examples

• Neil Patel time-blocks writing, calls, and gym daily
• Elon Musk uses five-minute slots to manage his day
• Cal Newport’s “Deep Work” follows nearly the same philosophy
• Tim Ferriss runs daily “AM/PM review” similar to Franklin’s questions