Cadbury Shows How to Make Chocolate Feel Personal

Cadbury nailed it with these Dairy Milk wrappers. Each bar highlights everyday roles we all recognize—“who remembers everyone’s birthday,” “who took notes,” “who cooked.” It’s not just chocolate—it’s a nod to the small heroes in our circles.

Why it works

• Relatable copy: Everyone sees themselves (or someone they know) in these lines.
• Micro-targeted gifting: Makes buying chocolate feel personal and intentional.
• Emotional connection: Turns casual indulgence into gratitude and recognition.
• Visual harmony: Cadbury’s iconic purple ensures consistency and instant brand recall.

Real examples

• Coca-Cola’s “Share a Coke” used personalized names, boosting sales 2%.
• Snickers’ “You’re Not You When You’re Hungry” tied emotion to product behavior.
• Spotify Wrapped gives fans a personalized summary every year and goes viral.

Creative Variations