Can you afford to own a Citroen (1960) Ad

This old-school Citroën ad is a masterclass in packing features and benefits into one simple page. It’s busy, but somehow easy to follow—and makes you want to know more.

Marketing analysis

The headline hooks hard with a reverse question: “Can you afford not to own one?” It flips the usual logic, making readers justify not buying. Then the copy acts like a guided tour—short blurbs, visuals, and icons explaining each perk clearly.

Why it works

• Headline challenges the reader’s assumptions
• Benefits turned into mini visual stories
• Logical flow from feature → benefit → proof
• Uses scarcity (“for years to come”) to future-proof the sale

Examples

• Apple’s iPhone pages break features into bite-size visuals
• Dyson vacuum ads show features as superpowers
• Tesla highlights practical + emotional reasons to buy in one scrollable page