Slide them down the “Slippery Slope”
This stick figure slide says it all: good copy is just a slick ride straight down to action. Each line...
Use the A.I.D.A. Formula for selling
Ever wonder why some sales pages feel like a smooth slide that lands you right on the “Buy Now” button?...
70% Content and 30% Sales
That colorful little chart says it all: 70% content, 30% sales. It’s the email marketing sweet spot. Enough value to...
Use Images
Ever open an email and instantly skip the text to look at the picture? That’s not you being lazy. That’s...
3 levels of copy that AI can do
AI is getting spooky good at spitting out words fast. But can it really write killer copy? Nev breaks it...
Sam ParrMaking $20M/Year With 0 Employees
Amit Agarwal figured out something beautiful: people don’t need new tools, they need better ways to use the tools they...
InboxAlly Reddit Ad For Better Open Rates
This ad from InboxAlly doesn’t waste a single word. The headline instantly tells you what you get: emails that actually...
Calorie deficit, speaking from a point of physics, is the only way to lose weight.
Dan Go’s tweet hits truth hard: “I ate in a calorie deficit and didn’t lose any weight. No. You did...
Morning Brew’s Welcome Email
Morning Brew nails its welcome email. It’s short, friendly, and immediately pulls you deeper into its world of business news...
Morning Brew Email Signup Form
Morning Brew’s signup page is a masterclass in simplicity. A single sentence headline, social proof baked right in, and one...
Sales Funnel Social Media Ad.
This ad shows exactly how to turn a freebie into an email list machine. Niels Klement’s “$3.22M Agency Strategy Blueprint”...
1440 "Thank You for Subscribing" email
1440’s welcome email is a masterclass in clarity and connection. It welcomes you, explains exactly what to expect, and helps...
Morning Brew Daily Newsletter
Morning Brew’s daily email is proof you don’t need to invent the next iPhone to build a huge media business....
2,2,2 Rule for Happy Marriages
This marriage tip graphic nails a key marketing principle: consistency creates connection. The “2,2,2 Rule” is basically relationship maintenance on...
Not taking podcast advice
Shaan Puri nails it with this doodle. We all get advice that sounds simple—grow your podcast, post daily, eat better—but...
Pod 5 new upgrade ad for Eight Sleep
Eight Sleep nails the “upgrade offer” with this clean, visual email comparing the Pod 3 to the new Pod 5...
Fear-based (yet effective) email subject headline
This Citizen app email nailed one thing: immediacy. The subject line “Another Offender Moved Near You” triggers an instant emotional...
Sam ParrTools and software recommendations made by founders and CEOs in Hampton
Ever wonder what kind of tools top founders actually use? This list from Hampton peeks into the operating stacks of...
Matt Gray "Clickable" Emails
Matt Gray’s Wednesday emails are masterclasses in curiosity and simplicity. No images. No fluff. Just a short note and a...
Proper Hotel Mother's Day Gift Email
This Mother’s Day email from Proper Hotels nails emotional appeal and visual storytelling. It’s not just selling hotel stays—it’s selling...
Seller Pic vs Canva Comparison Ad
AppSumo nails it with this SellerPic ad. Instead of fancy copy, they just show a side-by-side comparison against Canva Pro—and...
Ayman Al-AbdullahCodie Sanchez's Newsletter Income Chart
Codie Sanchez built a media empire from a simple newsletter. This chart breaks down how that one email turns into...
Sam ParrSam Parr (The Hustle) and Alex Lieberman (The Morning Brew) discuss building $100 million dollar newsletters
Sam Parr (The Hustle) and Alex Lieberman (Morning Brew) recently broke down how they turned simple email newsletters into massive...
Copywriting Course image-based sale email
This promo email from Copywriting Course nails one thing perfectly: personality through visuals. Every line, image, and doodle makes it...
