Great emailers can sell at scale
They can sell products or ideas to millions of people with a few solid emails.Become good at writing emails, and...
Slide them down the “Slippery Slope”
A good Copywriter is always moving someone towards an action.The job of your copy is to act like a “slippery...
Use Images
Images make your emails more fun and easier to read.People’s eyes naturally gravitate towards images, eye tracking charts show this...
1440 "Thank You for Subscribing" email
Solid welcome email from 1440. Sets expectations, shows how to land in the inbox, and nudges readers to share the...
Fear-based (yet effective) email subject headline
The Citizen app sent me this email, and it definitely got me to open.The funny thing is I assumed the...
Seller Pic vs Canva Comparison Ad
I love a good comparison table, and this ad from AppSumo is a great example of it!The main selling point...
Cool email pop-up says they "refund random orders"
Eyewear company Rixx has this awesome EYEBALL GETTING POPUP that says "We're refunding random orders daily."Now that's one helluva reason...
$3,000,000 email copy I did for a farm company
Nev updated three emails for a farming company that brought in $3 Million dollars.
Everyone wants your email address
Pretty much every website out there wants your email address....why is this?Well it's because IT'S THE ONLY DIRECT CONNECTION TO...
Email is a direct line to your audience
If you don’t own the line to your customer, you’ll slowly keep losing them.Many people build their online audiences only...
Use the A.I.D.A. Formula for selling
To sell something, you follow this simple formula: Attention, Interest, Desire, Action.The A.I.D.A. Formula uses psychology to get people to...
Morning Brew Daily Newsletter
Companies like Morning Brew (which makes roughly $80,000,000/year) send out a daily email newsletter basically condensing all the news....like the...
Matt Gray "Clickable" Emails
This is a great email from Matt Gray. On Saturdays, he sends out his full-length email newsletter, but every Wednesday,...
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Hormozi Simple Email SOP
This is a simple framework to send out emails with value.This is slightly in jest, but overall the format is:1.)...
Why every founder should do their own emails
Mike and Nev discuss the importance of founders writing their own emails.
Email can be re-jigged to every platform
Creating content for email can be easily modified for audio, video, or text.A big mistake is to spend a bunch...
70% Content and 30% Sales
People never get mad if you give 70% great content, and up to 30% sales pitch.While helping building up the...
Morning Brew Email Signup Form
This is the simple email signup form The Morning Brew uses for their 4,000,000+ large email list.
Pod 5 new upgrade ad for Eight Sleep
Eight Sleep’s makes a strong case for upgrading from Pod 3 to the new Pod 5 Ultra. It uses a...
Proper Hotel Mother's Day Gift Email
This is a great email from the proper hotel that comes around Mother's Day that shows the reasons that you...
Copywriting Course image-based sale email
This is an awesome email from Copywriting Course for a promotion. What's cool about this is the image-based theme throughout...
Another cute PostHog email
This is the most boring email notification you can imagine, a "Billing Limit" email...however by adding their fun hedgehog to...
70% Content and 30% Sales = Never Get Mad
At AppSumo, we emailed nearly a million people every day.But instead of getting flagged as spam…people loved opening the emails!Here’s...
My Newsletter Marketing Summit Notes
Here's my notes from the Newsletter Marketing Summit, sorry for the terrible handwriting!Page 2:Page 3:Page 4: