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dalle-3-book

"Dall-E 3" image generator

OpenAI’s DALL·E 3 just made it stupid-easy to visualize marketing ideas. The images above show how AI reimagined banners, logos,...

Essay/Ads/Emails
Oct 20, 2023
email-list-clean

Email list cleaning

Sometimes the bravest marketing move is hitting delete. Niall Doherty unsubscribed 15,000 people from his list—ouch—but the goal was a...

Wisdom/Emails/Data
Sep 20, 2023
ad-copy-ballroom-jeans-callouts

Duluth Trading Company Funny Jeans Ad

Duluth Trading Company nailed it with this email header for their Ballroom Jeans. The image looks like a cross between...

Ads/Copywriting/Emails
Sep 8, 2023
“Do a SWOT Analysis for my company [COMPANY]” (3)

Do a ChatGPT SWOT Analysis on your company

“Do a SWOT Analysis for my company [COMPANY]” looks basic, but it’s secretly genius. It’s a classic marketer’s move to...

Emails/Data/Advice
Aug 29, 2023
copywriting-course-popup

Great Newsletter Signup Pop-Up

This pop-up from Copywriting Course nails the basics: a clear offer, a friendly face, and an easy action. It’s direct,...

Copywriting/Emails/Pop Ups
Jul 30, 2023
Thinking-Errors-One-Pager

Thinking Errors One Pager

This infographic is a masterclass in packing tons of info into a single, scannable page. It covers complex psychology ideas...

Emails/Data/Images
Jul 4, 2023
dodge-van-camper-ad

1966 version of a lead magnet download

Before email captures and landing pages, marketers had a slower lead magnet: the mail-in card. This 1966 Dodge Camp Wagon...

Ads/Print Ads/Copywriting
Jun 22, 2023
copywriting-formulas.webp

Copywriting Formulas

This hand-drawn chart nails one of the simplest and most powerful tools in copywriting: AIDA. It’s old-school, but it’s everywhere...

Essay/Ads/Formulas
Jun 16, 2023
copywriting-is-marketing-image

Copywriting is the marketing that feeds your core business

This simple doodle nails a huge truth: copywriting isn’t just for ads—it powers every part of your business. Words are...

Ads/Copywriting/Emails
May 17, 2023
aida-formula-sketch

AIDA Formula

This handwritten image nails what every marketer should tattoo on their brain: AIDA. Attention, Interest, Desire, Action. Four little steps...

Ads/Copywriting/Emails
Apr 10, 2023
sender-vs-subject

Sender reputation's value

Everyone obsesses over writing that “perfect” email subject line. But the truth? Your sender reputation matters way more. Think of...

Copywriting/Emails/Advice
Mar 24, 2023
throwing-email

Have you ever wondered how I blast out 50,000+ emails a week to this newsletter?

Ever seen a tool that makes something complicated feel stupid simple? That’s ConvertKit for email marketing. The dashboard, automations, and...

Copywriting/Emails/Splurge
Mar 17, 2023
Great-unsubscribe-email-from-drizly

Great unsubscribe email from Drizly

Ever notice how a boring unsubscribe page feels like a chore? Then Drizly hits you with a dog wearing glasses....

Essay/Copywriting/Emails
Feb 22, 2023
Yearly-Upgrade-Deal-from-convertkit

Great “Yearly Upgrade Deal” from ConvertKit

ConvertKit sent a short, clear email offering 2 free months for switching to an annual plan. No fluff, no hype...

Copywriting/Kit/Emails
Feb 6, 2023
circle-filled-out

The Circle Of Influence

This simple diagram nails a truth most marketers forget: worry about what you can control first. The “Circle of Influence”...

Essay/Formulas/Emails
Feb 1, 2023
instagram-short-reels

YouTube Shorts cold emails

Lately, everyone’s inbox is full of cold emails offering to make YouTube Shorts, TikToks, and Reels. It’s like the early...

Instagram/Emails/Videos
Jan 11, 2023
Feature Benefit Experience

Feature, Benefit, Experience.

Ever get stuck describing your product in a way that actually sells? This 3-step framework makes it stupid simple: Feature...

Ads/Formulas/Copywriting
Jan 10, 2023
learning-email

Emails and weekly newsletters

Email marketing looks old-school, but it’s still the heavyweight champ of online communication. The image above breaks down exactly why:...

Essay/Formulas/Emails
Jan 4, 2023
Simple email copywriting guide

Simple email copywriting guide

Tons of people write timid emails that sound like apologies, not communication. This visual from @winner.spirit nails how simple copy...

Instagram/Copywriting/Emails
Dec 29, 2022
email-marketing-iceberg

Email Marketing "Iceberg"

Ever hear someone say “email marketing is easy”? Show them this graphic. Most people see the tiny tip — writing...

Copywriting/Emails/Data
Nov 3, 2022
halt-acronym

H.A.L.T. Acronym

Ever start doom‑scrolling and make a bad marketing call just because you were tired or hangry? The H.A.L.T. method (Hungry,...

Formulas/Copywriting/Motivation
Oct 14, 2022
this-old-house-basic-email-signup

This Old House basic yet effective newsletter signup

Most people overthink their email forms. They add fancy graphics, clever copy, and too many fields. But this This Old...

Signup Forms/Copywriting/Emails
Sep 22, 2022
Is-Hypefury-broken-email

Hypefury low engagement support email

Ever signed up for a tool, never used it, and got a friendly “Hey, what’s up?” email? That’s exactly what...

Copywriting/Emails/Advice
Sep 9, 2022
the-learning-pit

The Learning Pit

You know that moment when you’re learning something new and feel like your brain has turned to mush? That’s the...

Formulas/Copywriting/Motivation
Sep 5, 2022

Command Palette

Search for a command to run...