Contently Home Page
Home Pages
Aug 12, 2017
This home page gives readers three options above the fold: learn more, watch a video or contact us.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Image Description
The homepage of Contently showcases a clean, professional design with a prominent header offering three options: "Learn More," "Watch Video," and "Contact Us." The page features a mix of text and visuals, highlighting partnerships with major brands and a strong call to action.
Positive Aspects
- Clear Call to Action: The homepage immediately presents three actionable choices, helping guide users effectively.
- Visual Hierarchy: The use of color and layout directs attention to important elements like the call-to-action buttons and key information about Contently’s services.
- Professional Aesthetic: The design exudes professionalism, with recognizable brand logos lending credibility.
Key Takeaways
- Attention-Grabbing Design: Red areas draw immediate attention, guiding users to focus on the most important elements first.
- Strategic Use of Visuals: The page uses color overlays and visual elements to influence where visitors look, enhancing engagement.
- First Impressions Matter: The initial fixations are crucial and are strategically placed to capture interest quickly.
Additional Insights
- User Experience Tip: Consider testing different color schemes and button placements to see how they affect user interaction and conversion rates.
- Content Strategy: Pairing strong visual elements with concise, impactful text can drive home the value proposition effectively.
