Cool design for contest homepage that grabs attention

MSCHF took something universally hated—the SAT—and turned it into a game. Their “MSAT” ad uses retro school visuals, clunky desks, blue-ink pens, and bold fonts that scream old-school test day. The result? A perfect mix of nostalgia and mischief.

Why It Works

• Familiar pain, fun twist: The SAT is stressful. Turning it into a cash-prize game makes it intriguing.
• Clear stakes: $52 in, winner takes all. No fluff, big reward.
• Nostalgic design: Looks like a ‘90s test sheet, instantly recognizable.
• Playful tone: Treats a test like an MMO tournament—unexpected and funny.

Other Examples

• Duolingo turned language drills into streak-based games that keep users addicted.
• Liquid Death made canned water feel punk-rock with metal-style branding.
• Cards Against Humanity turned “boring” card games into dirty, viral fun.