Courses vs Software: The Shift in What People Pay For
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Ever notice that fewer people want to learn how to do something and more want it done for them? This sketch nails it: courses teach, software does. And that difference is shaping entire industries.
Why It Works
- Software delivers instant results.
- Learning takes effort; automation removes it.
- People buy outcomes, not effort.
- Time savings = higher perceived value.
Real-World Examples
- Canva replaced design courses for casual users.
- Shopify replaced “how to build an ecommerce site” guides.
- Grammarly cut grammar course demand by giving instant results.
Creative Variations
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style
Analyzed by Swipebot
Element Detection
This is how AI such as ChatGPT and Gemini see this image.
Text Statistics & Scores
An elementary to middle school score is best since it’s simple to understand.
Middle School
8th-9th grade level
115
Total Words
22
Total Sentences
5.0
Words / sentence
70
Flesch Score
Copywriting Frameworks
Analyze the frameworks of the text
Problem/Solution
80%
Straight setup then payoff. Spot the pain, offer the fix.
- Problem section: Fewer people want to learn, effort is heavy.
- Solution section: Software gets the job done instantly.
PAS
70%
The copy opens with a clear problem, rubs salt in the wound by stressing effort, then drops software as the quick cure.
- Problem: People hate learning how, want it done for them.
- Agitation: Learning takes effort, courses teach not do.
- Solution: Software delivers instant results and removes effort.
Color Palette
These are the colors pulled from the image.