Design is how it works Apple video

Apple’s magic isn’t just how their stuff looks. It’s how it works. This video nails that simple but powerful truth: great design is invisible because it solves a problem so smoothly you barely notice.

Why It Works

• Form follows function — good looks are built around usability.
• Consistency builds trust and makes learning new products easy.
• Small details (like haptic feedback) create emotional connection.
• Clear design makes marketing effortless because the product demo is the pitch.

Examples

• AirPods’ instant pairing shows design and engineering in sync.
• Tesla’s screen-centric dashboard simplifies control, not complicates it.
• Google’s minimalist homepage focuses user intent on one action: search.
• Dyson vacuums use transparent chambers to show their innovation.