Earn Bigger: Gemini Turns a Wall into a Marketing Launchpad

Big, bold, and impossible to miss. Gemini’s “Earn Bigger” mural on Austin’s 6th Street does what great outdoor ads do—stop people in their tracks. The combo of space visuals and simple value prop turns a blank wall into a billboard for Bitcoin rewards.

Why It Works

• Huge typography = instant attention from across the street
• 3-second message: “Earn Bitcoin” is clear and aspirational
• Space backdrop fits the “out of this world” theme perfectly
• Product shot keeps it tangible—this is a credit card, not just hype

Real-World Examples

• Cash App murals in NYC use similar “simple text + solid color” design
• Coinbase’s “Less talk, more Bitcoin” OOH ran with giant fonts only
• Venmo leaned on QR-coded murals for instant mobile conversions

Creative Variations