Figuring out where your value is chart

This visual from Nathan Barry is gold for anyone building an audience. It helps you figure out what kind of content creator you are: an educator or an entertainer.

Marketing analysis

This chart nails one core idea: know your strength and double down. It walks you through questions about simplifying, explaining, performing, or getting laughs—then points you to your natural audience-building path.

Why it works

• Clarity: helps creators focus instead of copying others
• Self-awareness: makes it easier to lean into your strengths
• Positioning: defines your role in your audience’s mind
• Ease of content: once you know your style, ideas flow faster

Examples

• Ali Abdaal → educator: teaches productivity clearly
• MrBeast → entertainer: massive stunts, simple fun
• Marques Brownlee → educator: deep tech analysis
• Charli D’Amelio → entertainer: performs short, catchy videos