This visual from Nathan Barry is gold for anyone building an audience. It helps you figure out what kind of content creator you are: an educator or an entertainer.
Marketing analysis
This chart nails one core idea: know your strength and double down. It walks you through questions about simplifying, explaining, performing, or getting laughs—then points you to your natural audience-building path.
Why it works
- Clarity: helps creators focus instead of copying others
- Self-awareness: makes it easier to lean into your strengths
- Positioning: defines your role in your audience’s mind
- Ease of content: once you know your style, ideas flow faster
Examples
- Ali Abdaal → educator: teaches productivity clearly
- MrBeast → entertainer: massive stunts, simple fun
- Marques Brownlee → educator: deep tech analysis
- Charli D’Amelio → entertainer: performs short, catchy videos
Analyzed by Swipebot
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