Great 3-tier explanation of a sites offerings for sale.

Productive Therapist nails the classic 3-tier pricing layout. It’s clean, visual, and instantly tells the buyer: “Pick the one that fits you best.” No clutter. No confusion. Just three clear options that move you up the value ladder.

Why it works

• Uses the rule of three — easy for customers to process and compare.
• Each tier solves a slightly bigger problem, nudging upgrades.
• Clear CTAs in contrasting colors guide your click.
• Copy focuses on outcomes, not features.
• Visual hierarchy leads the eye left-to-right, from lowest to highest value.

Real-life examples

• Mailchimp: Free → Essentials → Premium.
• Spotify: Free → Individual → Family.
• Slack: Free → Pro → Business+.
• Canva: Free → Pro → Teams.

Simple structure, smart psychology — and more sales.