Harnessing the Power of Consistency in Investing
Sam Parr
Over the past 20 years, if you just stayed in the market, you made about 10% a year, which means your money doubles every 7 years.
If you missed the best 10 days, you cut your returns in half to 5%.
Miss the best 20? You basically earned nothing for two decades.
Time in market > timing the market.
Sam Parr dropped a killer tweet about investing: stay in the market and you’ll get around 10% per year. Miss just a few big days, and your returns tank. That’s not just smart money advice—it’s a marketing principle too.
The marketing angle
Marketing wins come from steady, consistent effort. It’s the “always on” campaigns, not the big random bursts, that compound over time. Trying to time “viral moments” is like guessing stock peaks—you’ll probably miss the best ones.
Why it works
- Consistency builds brand equity
- Compounding content drives awareness
- Momentum attracts attention and performance
- Predictability creates trust
Examples
- HubSpot’s daily blog built a billion-dollar inbound brand
- Morning Brew’s daily emails grew from 4 readers to 4 million+
- Nike’s nonstop “Just Do It” storytelling keeps it timeless
- MrBeast’s weekly posting schedule fuels algorithm trust