Headed to a billion dollars by sending emails - Nathan Barry of ConvertKit

When you get access to the behind-the-scenes of hundreds of top creators, you start noticing patterns. Nathan Barry, CEO of ConvertKit, sees what’s actually working for newsletters, podcasts, and video creators—and it’s simpler than most people think.

Marketing Analysis

Creators winning today are doubling down on consistency, building direct audience connections (hello email lists), and using multiple formats to repurpose their best ideas.

Why It Works

• Email builds “owned” audiences that survive algorithm changes
• Repurposing stretches one idea into 10 formats
• Personal voices feel authentic and attract superfans
• Consistency compounds attention like interest

Examples

• Ali Abdaal turns YouTube videos into weekly emails for 500k+ subscribers
• Sahil Bloom repurposes tweets into viral newsletter essays
• MrBeast tests thumbnail ideas across platforms to maximize engagement