When you get access to the behind-the-scenes of hundreds of top creators, you start noticing patterns. Nathan Barry, CEO of ConvertKit, sees what’s actually working for newsletters, podcasts, and video creators—and it’s simpler than most people think.
Marketing Analysis
Creators winning today are doubling down on consistency, building direct audience connections (hello email lists), and using multiple formats to repurpose their best ideas.
Why It Works
Email builds “owned” audiences that survive algorithm changes
Repurposing stretches one idea into 10 formats
Personal voices feel authentic and attract superfans
Consistency compounds attention like interest
Examples
Ali Abdaal turns YouTube videos into weekly emails for 500k+ subscribers
Sahil Bloom repurposes tweets into viral newsletter essays
MrBeast tests thumbnail ideas across platforms to maximize engagement
