Highlighting the Remarkable: A Clever Ad That Shines
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This STABILO BOSS ad brilliantly connects a highlighter’s purpose to a historical moment. It zooms in on Bertha Benz, a pioneer often overshadowed by her famous husband. The visual metaphor — using the highlighter to literally spotlight her — instantly communicates the brand message: STABILO helps you highlight what deserves attention.
Why this ad works
- Instant visual clarity: The highlighter guides your eye right to the hero of the story.
- Emotional resonance: It celebrates a forgotten trailblazer.
- Smart product tie-in: The use matches the purpose — highlighting the remarkable.
- Timeless message: Shine light on what truly matters.
Other brands celebrating overlooked heroes
Nike featured everyday athletes who push boundaries, proving greatness isn’t limited to pros.
Dove’s campaigns spotlight real women instead of models, redefining beauty standards.
Creative Variations
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