How Dos Equis Made 'Interesting' Its Entire Brand
This Dos Equis ad nails what every brand wants to do: sell a feeling, not a product. The 'Most Interesting Man in the World' isn’t just drinking beer — he’s defining what kind of person drinks Dos Equis. It’s part humor, part confidence, and all personality, wrapped up in one unforgettable line about happy hour.
Why this ad works
- It creates a character you want to identify with — not just watch.
- It flips a common idea (happy hour) into a witty, elevated statement.
- It ties the product to lifestyle and personality instead of price or taste.
- The tagline 'Stay thirsty, my friends' invites participation, not consumption.
Brands using character-led storytelling too
Old Spice built its resurgence with the 'Man Your Man Could Smell Like' character that redefined masculinity in a bottle.
Progressive uses 'Flo' to create consistent personality and brand recall across campaigns.
Creative Variations
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