How Tudor Used the Power of Endorsement to Build Trust

This vintage ad for the Tudor Oyster Prince shows how a personal endorsement can elevate a new product. Rather than just talk features, the founder of Rolex personally “endorses” the Tudor brand, lending his credibility and authority to a lower-priced line.

Marketing Analysis

The ad blends personal story with brand pedigree. It makes readers feel like they’re getting the reliability of Rolex at a more accessible price point—all vouched for by the man who built Rolex’s reputation.

Why It Works

• Uses authority bias (founder endorsement)
• Highlights value positioning (Rolex quality for less)
• Builds trust through transparency and testing
• Leverages brand association to confer prestige

Creative Variations