IdeaBrowser Free, Starter and Pro pricing page

Ever notice how a good pricing page makes you think, “I could start for free... but that next tier looks pretty sweet”? Idea Browser nails this with a smart three-step ladder that captures every type of buyer.

The Marketing Strategy in Action

Each tier feels like a natural progression:

• Free Plan hooks curious browsers with daily deep dives.
• Starter ($299/yr) helps serious users explore more validated ideas.
• Pro ($999/yr) gives power users a full AI-driven command center.

Why It Works

• Anchors value by starting at $999, making $299 feel affordable.
• Minimizes friction with a forever-free plan.
• Converts curiosity into commitment step-by-step.
• Matches different user goals and budgets cleanly.

Real-World Parallels

• Notion’s free-to-pro jump works the same way.
• Canva’s “Free, Pro, Enterprise” tiers follow this trust-to-upgrade path.
• Mailchimp uses a free tier to pull in SMBs, then upsells automation tools.