If your business isn’t making $100,000/mo do this…
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Alex Hormozi
@AlexHormozi·Mar 22
If your business isn't making $100,000 a month.
Follow these 2 steps.
1) Grab a kitchen timer & turn it to 4 hours.
2) Advertise until the timer is up.
You can do warm outbound, cold outbound, content, or paid ads. Don’t do all of them. Just pick 1 until you get to $100k a
Alex Hormozi dropped a simple but gut-punch truth: if your business isn’t at $100K/month yet, you probably just need more hours promoting it. His “4-hour timer” idea is about focusing less on tweaking and more on talking to the market.
Why this mindset works
- Forces you to do actual marketing work, not busywork.
- Builds consistency (reps are how you find what converts).
- Focus on one channel keeps your message sharp.
- Timeboxing makes it measurable and simple to repeat daily.
Real-world examples
- Noah Kagan made $100K+ using daily cold outreach for AppSumo’s first users.
- A freelance designer hit $10K/month just posting daily LinkedIn content for 60 days.
- Gym Launch grew from zero to millions by running outbound DMs every day.
Sometimes, the “strategy” is just four focused hours—repeated enough times to win.
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