This Levi’s ad turns a boring product shot into a mini game. Three dogs, three pairs of jeans, and one question: can you match the pups to the pants? It hooks your brain before it ever talks about fits, fabrics, or features.
What’s Going On In This Ad
On top: a wrinkly shar-pei, a slim dalmatian, and a droopy basset hound, each numbered. On bottom: only kids’ legs in three Levi’s fits labeled Classic 505, Relaxed 550, and Loose 560. The line in the middle challenges you to pair each dog’s body type with the jean fit. You literally cannot look without starting to solve the puzzle.
Why This Visual Puzzle Sells Jeans
- It forces interaction: your brain starts matching before you can scroll away.
- It explains product differences with a single glance, no size charts needed.
- It uses personality (the dogs) so you feel something about each fit.
Other Brands Using Playful Comparisons
Levi’s uses dogs-to-denim matching to explain fits without a wordy description.
IKEA uses side‑by‑side room makeovers to show the transformation their furniture creates.
Mailchimp uses quirky illustrations to explain complex email features in simple visual metaphors.