MarketingProfs About Page

Most About pages are just walls of text. MarketingProfs flipped that script with an infographic-style page packed with stats, visuals, and personality. Instead of “Here’s who we are,” it feels like “Here’s why we’re awesome.”

Marketing analysis

They took a boring info category and dressed it up like a highlight reel—mixing numbers, icons, and playful staff stats to keep readers scrolling. It feels more like a sports recap than a corporate summary.

Why it works

• Turns dry info into eye candy
• Shows credibility with numbers
• Adds personality through humor and staff details
• Keeps attention with short, visual chunks

Real-world examples

• Mailchimp’s doodle-filled culture page
• Spotify Wrapped turns user data into shareable art
• Slack visualizes its story instead of writing a wall of text
• HubSpot packs data visuals into its reports for instant credibility