Mars Bar "Ingredients" Ad from 1957
Feb 10, 2022
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This Mars bar advertisement does a great job of showcasing the 3 main flavors of a Mars Bar:
• Milk Chocolate
• Nougat
• Almonds
Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights it. It doesn't just...
The key to success is to promise the consumer a benefit – like better flavor, whiter wash, more miles per gallon, a better complexion.
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