Mars Bar "Ingredients" Ad from 1957

This old-school Mars Bar ad nails product clarity and craving in one shot. A smiling kid, an open bar, and bold copy hammering three irresistible words: Chocolate. Nougat. Nuts.

Marketing Analysis

Mars breaks down its product in simple, sensory terms. The visuals and text work together to make you taste the ad without eating. The repetition of "it's the..." also creates rhythm and recall—perfect for top-of-mind awareness.

Why It Works

• Focuses on benefits you can taste
• Uses repetition to boost memory
• Shows the product clearly and joyfully
• Taps into emotion (nostalgia, happiness, indulgence)

Examples

• Snickers: “Packed with peanuts. Snickers really satisfies.”
• Oreo: “Twist. Lick. Dunk.”
• KitKat: “Have a break, have a KitKat.”
• M&M’s: “Melts in your mouth, not in your hand.”