This chart by Real Men Real Style is marketing genius disguised as a style guide. It helps men instantly find which glasses suit their face shape—and which don’t. No fluff, just a quick visual “yes or no” grid that simplifies a buying decision.
Why It Works
- Reduces friction: Makes choosing easy by removing guesswork.
- Visual authority: Feels expert without reading paragraphs.
- Personal relevance: Tailored advice that feels custom-made.
- Trust builder: The brand becomes a go-to source for smart, simple help.
Real-World Examples
- Warby Parker’s “Virtual Try-On” uses visuals to personalize shopping.
- Nike’s shoe finder quiz tailors products to running style.
- Sephora’s “Foundation Finder” uses visual matching to speed up purchase decisions.
- IKEA’s room planner turns confusing decisions into interactive simplicity.