This bullseye graphic is the reality check every creator and marketer needs. Most of your audience lives in that huge red ring: people who could care, but mostly do not. The blue ring is everyone you can actually reach. The tiny green center is the uncomfortable truth: the people who will really buy, subscribe, or take action.
Expand, Reach, Deepen
The image splits your growth into three jobs. Expand: constantly tap fresh pools of people who might care. Reach: get your work in front of them often enough to be remembered. Deepen: obsess over the small green circle by building trust, proof, and offers so good they feel stupid saying no.
How to Use This Bullseye Today
- Audit your current audience into the three rings: could care, can reach, actually buy.
- Shift content so every post either finds new people, reminds existing people, or deepens belief.
- Measure success by green-ring actions first: replies, signups, purchases, not just views.
Creators Using the Bullseye Mindset
Morning Brew expands with broad business memes, reaches via daily emails, and deepens with niche industry newsletters that convert advertisers and superfans.
ConvertKit attracts wide creator traffic with free guides, reaches with consistent email education, and deepens with case studies that push prospects into paid plans.
HubSpot pulls in huge top-of-funnel search traffic, reaches them through nurturing sequences, and deepens with product demos that turn a small core into paying customers.