The very first online ad created by AT&T
In 1994, AT&T released the very first banner ad in internet history. The line: “Have you ever clicked your mouse...
1978 calculator add with image/text markup
This 1978 Sears ad for a “printing calculator” nails clarity with one simple trick: text formatting. It bolds, italicizes, and...
Pie chart showing "How I Get Fat Baking"
This cartoon “pie” chart nails a universal truth with humor: we eat way more “testing” our baking than actually eating...
"Get a horse" 1966 magazine ad appealing to parents
This 1966 Wonder Horse ad looks like it's about a fun toy for kids. But it’s really selling peace of...
Yearly business improvement plan
Most people try to “fix everything” in their business at once. Big mistake. This image shows a saner path: improve...
1963 Wate On Ad
In 1963, being thin wasn’t in. This Wate-On ad flipped the usual weight-loss script by promoting weight gain, featuring actress...
1961 Bell Telephone Ad
Bell Telephone nailed a key marketing move: show how far you’ve come, then hint there’s more to come. Their 1961...
Del Monte Ad 1958
This 1958 Del Monte ad is a masterclass in making a product feel useful, beautiful, and irresistible. They didn’t just...
Kodak Christmas Ad 1968
This 1968 Kodak ad nails holiday selling with one line: “Someone is wondering what you want for Christmas.” It’s not...
Santa Typewriter Ad 1977
This 1977 Smith-Corona ad isn’t flashy—it’s smart. It hooks into the Christmas season and uses Santa’s authority as the ultimate...
Zippo Christmas Ad
This 1950s Zippo ad nails emotional, seasonal marketing. It sells more than a lighter—it sells the perfect Christmas gift for...
How stuff used to be sold: Weird Tales Magazine 1927
Before click-through rates and A/B tests, marketers were already obsessed with conversions. Just look at this 1927 Weird Tales magazine...
Cheez Wiz 1965 Good Housekeeping Ad
This Cheez Whiz ad from 1965 nailed one big idea: versatility. Just one jar could upgrade any bread into a...
Wendy's 1979 Hamburger Newspaper Ad
Wendy’s nailed transparency before it was trendy. This 1979 “Hot ’n Juicy Explained” ad broke down exactly what made their...
1986 McDonalds cross promotion ad with Gillette
Ever seen breakfast and shaving in one sentence? McDonald’s nailed it. They partnered with Gillette to give away free razors...
Clever IKEA Sleep Ad
IKEA turned an everyday product—pillows—into something people instantly crave: better sleep. The ad shows a pill bottle labeled “Sleep,” but...
Funny Chart About Writing Ideas Out
We’ve all been there. Lying in bed at 2AM, thinking we just cracked the marketing code of the century. Everything...
Miller Shirts Ad Using Only Imagery and Pricing
When your product is the visual, let the picture speak. This old Miller Rodeo Shirts ad nails it — no...
Ford Regular Vs Giant Vans Ad with Great Imagery
This vintage Ford ad nails one concept perfectly: visual proof beats lengthy explanations. Instead of listing specs about cubic feet...
Austin Shoe Hospital Email with Before/After Pics
Austin Shoe Hospital nailed it with this email. Instead of paragraphs explaining their services, they simply showed shoes before and...
Updating a Google Presentations slide to be better
Most slides dump info and hope the reader figures out what to do. But great marketing slides make people want...
Neville MedhoraImage in iMac vs image in Zoom and MacBook Air
A/B tests tell the truth. This one showed that a mock Zoom screenshot outperformed a clean photo wrapped in an...
Microsoft Teams vs Slack
This chart tells a big story fast. Slack built a product people loved. Microsoft built a distribution machine. The result?...
Coke "Post Thanksgiving" Ad with Image Markup
Most brands stop marketing after the big holiday. Coke didn’t. This 1978 ad shows exactly how to extend a moment—taking...