Spam & Pancakes Print Ad

In 1941, Spam pulled a clever move: they showed people that Spam wasn’t just for lunch. It could be breakfast...

Great above the fold copy for mobile landing page

This landing page from The New Paper is a masterclass in clarity. In less than five seconds, you know exactly...

Homepage page giving great expectations

The Hustle’s sign-up page is pure marketing gold. In just a glance, it nails what most landing pages miss —...

Meme that could be a Ad

This meme from Nice Kicks nails something every marketer should love: relatability. It’s light, funny, and instantly shareable. But the...

Interactive Twitter Ad

Denny’s turned a simple pancake photo into one of the most engaging brand tweets ever. The caption told followers to...

Oura Ring Instagram Story

This Oura Ring ad nails the “smart simplicity” vibe. One bold line, a crisp product shot, and a vibrant background...

1963 "Just like Grandma used to make" ad

This Chun King frozen food ad nails emotional storytelling. It doesn’t just sell stir-fry; it sells comfort, nostalgia, and familiarity....

Oribi Pricing Page Slider

Bright Cellars' Taste Matrix Twitter Ad

This ad from Bright Cellars nails visual curiosity. It shows just enough of a “taste matrix” to get your brain...

Visuals > Words

This illustration from Janis Ozolins nails a simple truth: people see faster than they read. In marketing, that means a...

1971 American Airlines “Coach Lounge” Ad

“You won’t believe you’re on an airplane.” That’s the killer headline American Airlines used to launch its 747 Coach Lounge....

Ads for a steering wheel food/work tray

Sometimes all you need is a photo. This “car steering wheel desk” looks wild at first, but seeing it instantly...

The Changing World Order by Ray Dalio

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SMRTFIT Adjustable Dumbells Ad

Smrtft nailed the kind of ad that makes you pause mid-scroll. It’s sleek, clear, and makes you feel like you...

Quiznos Spongmonkeys Superbowl Ad

The 2004 Quiznos Super Bowl ad featuring those strange singing “spongmonkeys” looked like something made at 3 a.m. on the...

Bad Vet Billboard Example

This billboard fails the #1 rule of outdoor ads: be instantly clear. You could drive by 100 times and not...

Goal Setting For 2021 (What Has Worked For Me and What DOESN'T Work)

Ever notice how some marketing messages feel like a chat, not a pitch? That’s exactly what Neville does in his...

Cool Gym Explainer Images

Ever see a gym post that’s more like a manual than a selfie? This one nails it. It shows how...

Huel Visual Callout Ad

Huel’s ad for their vegan Mac & Cheeze packs a punch with zero fluff. It turns a steaming bowl of...

Global Gross Domestic Product (GDP) 2021 chart

This chart nails what so many marketing visuals miss: it makes complex info instantly understandable. In just one glance, you...

Before & After Instagram Ad

This Sene ad nails visual storytelling. One model, two outfits: one frumpy “Before,” one sharp “After.” No words needed to...

Punctuation Saves Life Copywriter Ad

This ad nails the idea that tiny details—like a comma—can completely change your message. “Let’s eat kids” versus “Let’s eat,...

Vintage Santa Ads

Yep, Santa used to push smokes. These vintage ads show the jolly guy smiling with a Lucky Strike or a...