
Simple email copywriting guide
Tons of people write timid emails that sound like apologies, not communication. This visual from @winner.spirit nails how simple copy...

Funny Justine’s Peanut Butter Packaging Copy
Justine’s Peanut Butter nailed the art of packaging copy with this funny “letter to Jelly.” It turns a standard product...

What makes a good error message graphic
Most apps fail the moment an error pops up. Users hit a wall and feel dumb or frustrated. Zeno Rocha’s...

Training A.I. systems
That "select all images with cars" captcha? It’s not just blocking bots. It’s sneaky data collection in action. Every time...

I like this quote: “Once you understand the motivation, reward and punishment structure of any system, you can begin to control it.” - Guido Van Rossum (founder of the Python programming language) I once heard Cesar Millan (the Dog Whisperer) say all dogs like at least 1 of these 3 different rewards: - Toys - Food - Affection Once you know the type of reward a dog responds to best, it makes it much easier to train! Hugsy likes toys, food, and affection: Sid is primarily motivated by food, and is "meh" on the rest: Poe mostly responds to affection: Knowing the reward/punishment structure seems to help in any system! - Training neural networks - Training dogs - Raising kids— Guido Van Rossum (founder of Python)

The current thing (trends)
Remember when the Will Smith slap totally took over the internet? Then it vanished, replaced by Johnny Depp headlines, then...

Venn Diagram of how to win the Instagram Algorithm
You don’t need magic to beat the algorithm. You just need balance. This visual sums it up perfectly: the sweet...

Interactive Walmart Photo Center 12 days of Christmas Deals
Walmart nailed the holiday promo game with a “scratch and reveal” deal page. It looks and feels like a digital...

Anker Twitter Ad for Charging Cables
This Anker ad nails it. Just a side-by-side image showing a messy setup vs. a clean one. No fluff. No...

Image explaining the evolution of a banana through it’s life
This “Banana 101” image nails what every marketer wants: a simple graphic that teaches fast. It visually maps the banana’s...

How “negative” or “positive” different English words are perceived
Ever say something “pretty good” when you meant “awesome”? Turns out, those two carry very different weights. This chart from...

Chubbies “Everywhere Pant” visual ad
When you see this Chubbies mailer, you instantly get it. A bunch of guys laughing, moving, and looking great. That’s...

Giving six reasons to own…
Sometimes your product isn’t sexy. That’s fine—lean into logic instead of looks. This 1978 ad for the AMC Gremlin doesn’t...

Beautiful tourism ad for Copenhagen
This vintage travel poster nails the art of emotional advertising. No flashy deals. No long copy. Just delight. Ducks crossing...

Stealing prevention sign seen on a gas station ice cooler
A boring “Do not steal” sign is easy to ignore. But this one? It stops you with a laugh. “Stealing...

Ray Dalio 9 Work Principles Advice
Ray Dalio’s post on his most loved work principles isn’t just leadership advice—it’s a crash course on how to build...

“Ten Reasons NOT To Buy” reverse psychology Volkswagen ad
This vintage VW Rabbit GTI ad flips car marketing on its head. Instead of boasting features, it playfully lists “reasons...
Jay Clouse & Neville Medhora discuss podcasting, communities, memberships, and online courses
Everyone wants to be a creator now. Podcasts, courses, newsletters, communities—it feels like every one-person show is turning into a...

Instagram Pool Installation Ad
This ad nails visual marketing. Denali Pools doesn’t tell you they build great pools — they show you the kind...

Who Americans spend their time with at different ages
This chart shows who Americans spend their time with at different ages. It’s a great visual reminder that attention shifts...

ATIDFA Copywriting Formula
Oliver Kenyon just dropped a fresh twist on the classic AIDA formula called ATIDFA: Attention, Transformation, Interest, Desire, FAQ, Action....

Simple graphic showing how to match shoes and pants
This shoe-and-pant color chart teaches a masterclass in communication: one image explains what paragraphs of text couldn’t. No fluff, no...

7-Steps of a Compelling Story
Every brand (and person) needs a story. But too many skip straight to the “success” part and forget the messy...

Attention grabbing “mirror” headline
This 1970 Mattel ad for Mirror Mania pulls a fun visual stunt—the headline is printed backward, forcing readers to “see...