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Simple email copywriting guide

Simple email copywriting guide

Tons of people write timid emails that sound like apologies, not communication. This visual from @winner.spirit nails how simple copy...

Instagram/Copywriting/Emails
Dec 29, 2022
Funny-Justines-Peanut-Butter-Packaging-Copy

Funny Justine’s Peanut Butter Packaging Copy

Justine’s Peanut Butter nailed the art of packaging copy with this funny “letter to Jelly.” It turns a standard product...

Copywriting/Packaging /Funny and Weird
Dec 28, 2022
What-makes-a-good-error-message-graphic

What makes a good error message graphic

Most apps fail the moment an error pops up. Users hit a wall and feel dumb or frustrated. Zeno Rocha’s...

Copywriting/Tweets/Advice
Dec 27, 2022
AI-system-its-a-car

Training A.I. systems

That "select all images with cars" captcha? It’s not just blocking bots. It’s sneaky data collection in action. Every time...

Data/Images/Advice
Dec 26, 2022
“Once you understand the motivation, reward and punishment structure of any system, you can begin to control it.” - Guido Van Rossum (founder of Python)
I like this quote: “Once you understand the motivation, reward and punishment structure of any system, you can begin to control it.” - Guido Van Rossum (founder of the Python programming language) I once heard Cesar Millan (the Dog Whisperer) say all dogs like at least 1 of these 3 different rewards: - Toys - Food - Affection Once you know the type of reward a dog responds to best, it makes it much easier to train! Hugsy likes toys, food, and affection: Sid is primarily motivated by food, and is "meh" on the rest: Poe mostly responds to affection: Knowing the reward/punishment structure seems to help in any system! - Training neural networks - Training dogs - Raising kids
Guido Van Rossum (founder of Python)
Wisdom/Copywriting/Motivation
Dec 26, 2022
Current-trends

The current thing (trends)

Remember when the Will Smith slap totally took over the internet? Then it vanished, replaced by Johnny Depp headlines, then...

Essay/Tweets/Data
Dec 26, 2022
Venn-Diagram-of-how-to-win

Venn Diagram of how to win the Instagram Algorithm

You don’t need magic to beat the algorithm. You just need balance. This visual sums it up perfectly: the sweet...

Instagram/Data/Images
Dec 26, 2022
Walmart-Photo-Center-12-days-of-Christmas-Deals

Interactive Walmart Photo Center 12 days of Christmas Deals

Walmart nailed the holiday promo game with a “scratch and reveal” deal page. It looks and feels like a digital...

Ads/Pricing/Pop Ups
Dec 25, 2022
Anker-Twitter-Ad

Anker Twitter Ad for Charging Cables

This Anker ad nails it. Just a side-by-side image showing a messy setup vs. a clean one. No fluff. No...

Ads/Before & After/Tweets
Dec 24, 2022
evolution-of-a-banana-image

Image explaining the evolution of a banana through it’s life

This “Banana 101” image nails what every marketer wants: a simple graphic that teaches fast. It visually maps the banana’s...

Data/Images/Advice
Dec 23, 2022
How-negative-or-positive-different-english-words-are-perceived

How “negative” or “positive” different English words are perceived

Ever say something “pretty good” when you meant “awesome”? Turns out, those two carry very different weights. This chart from...

Ads/Copywriting/Data
Dec 22, 2022
Chubbies-everywhere-pant-visual-ad

Chubbies “Everywhere Pant” visual ad

When you see this Chubbies mailer, you instantly get it. A bunch of guys laughing, moving, and looking great. That’s...

Ads/Print Ads/Copywriting
Dec 21, 2022
Giving-six-reasons-to-own-AMC-Gremlin-ad

Giving six reasons to own…

Sometimes your product isn’t sexy. That’s fine—lean into logic instead of looks. This 1978 ad for the AMC Gremlin doesn’t...

Ads/Print Ads/Copywriting
Dec 20, 2022
Beautiful-tourism-ad-for-Copenhagen

Beautiful tourism ad for Copenhagen

This vintage travel poster nails the art of emotional advertising. No flashy deals. No long copy. Just delight. Ducks crossing...

Ads/Print Ads/Copywriting
Dec 19, 2022
Stealing-prevention-sign-seen-on-a-gas-station-ice-cooler

Stealing prevention sign seen on a gas station ice cooler

A boring “Do not steal” sign is easy to ignore. But this one? It stops you with a laugh. “Stealing...

Ads/Print Ads/Copywriting
Dec 18, 2022
Ray-dalio-9-Work-Principles-Advice

Ray Dalio 9 Work Principles Advice

Ray Dalio’s post on his most loved work principles isn’t just leadership advice—it’s a crash course on how to build...

Motivation/Advice
Dec 17, 2022
Ten-Reasons-NOT-To-Buy-reverse-psychology-Volkswagen-ad

“Ten Reasons NOT To Buy” reverse psychology Volkswagen ad

This vintage VW Rabbit GTI ad flips car marketing on its head. Instead of boasting features, it playfully lists “reasons...

Ads/Print Ads/Copywriting
Dec 16, 2022
Video

Jay Clouse & Neville Medhora discuss podcasting, communities, memberships, and online courses

Everyone wants to be a creator now. Podcasts, courses, newsletters, communities—it feels like every one-person show is turning into a...

Podcast/Videos/Data
Dec 16, 2022
Instagram-pool-installation-ad

Instagram Pool Installation Ad

This ad nails visual marketing. Denali Pools doesn’t tell you they build great pools — they show you the kind...

Ads/Instagram/Images
Dec 15, 2022
Who-americans-spend-their-time-with-at-different-ages

Who Americans spend their time with at different ages

This chart shows who Americans spend their time with at different ages. It’s a great visual reminder that attention shifts...

Ads/Data/Images
Dec 14, 2022
ATIDFA-copywriting-formula

ATIDFA Copywriting Formula

Oliver Kenyon just dropped a fresh twist on the classic AIDA formula called ATIDFA: Attention, Transformation, Interest, Desire, FAQ, Action....

Formulas/Copywriting/Advice
Dec 13, 2022
Simple-graphic-showing-how-to-match-shoes-and-pants

Simple graphic showing how to match shoes and pants

This shoe-and-pant color chart teaches a masterclass in communication: one image explains what paragraphs of text couldn’t. No fluff, no...

Data/Images/Advice
Dec 12, 2022
7-Steps-of-a-compelling-story

7-Steps of a Compelling Story

Every brand (and person) needs a story. But too many skip straight to the “success” part and forget the messy...

Formulas/Copywriting/Images
Dec 11, 2022
Attention-grabbing-mirror-headline

Attention grabbing “mirror” headline

This 1970 Mattel ad for Mirror Mania pulls a fun visual stunt—the headline is printed backward, forcing readers to “see...

Ads/Print Ads/Copywriting
Dec 10, 2022

Command Palette

Search for a command to run...