IBM typewriting ball element ad

IBM pulled a genius move with the Selectric Typewriter launch: instead of showing the whole machine, they zoomed in on...

Pricing structure, monthly vs yearly?

The images above perfectly show the marketer’s tug-of-war: should you charge monthly or yearly? Turns out, the best pricing strategy...

Interesting data visualization of largest economies

This chart is interesting because it breaks the “rules” of typical data viz. Instead of using a line graph or...

Indian copywriting

This tea stall nailed viral branding with one clever twist: “ChaiGPT.” It’s a local chai shop riding the global ChatGPT...

🎤 S.W.I.P.E.S. Email (Friday August 11th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼 ​A fun email for Friday. I hope you enjoy!...

Before & After comparison of video vs AI video

This Synthesia image nails it. One clean visual showing how old-school video production is a slog compared to their AI...

Copywriting is transferring information

This visual nails what copywriters actually do: take messy thoughts from your brain and neatly organize them into someone else’s....

Volkswagen Beetle “Ugly” Ad

Both VW and Joe Sugarman did something most marketers fear: they led with flaws. VW called the Beetle “ugly.” Sugarman...

Simple graphic makes you appreciate AC

Ever think about how air conditioning didn’t just change comfort—it changed civilization? The image above shows cities like Shanghai, Abu...

Cool style guide for 1920’s man

This 1920s men’s style guide is marketing gold in disguise. One image, zero fluff, and an instant understanding of an...

CRO -vs- Copywriting -vs- Digital Marketing

This Google Trends graph says it all. While “copywriting” and “conversion rate optimization” barely budge, “digital marketing” skyrockets like crazy....

How women and men see colors differently

This graphic nails a marketing truth: people see the same thing differently. Literally. What looks like “red” to one person...

Simple ad for getting an Instagram username

This ad nails it. It's just a plain white square with text telling you exactly what you get: an Instagram...

🎤 S.W.I.P.E.S. Email (Friday August 4th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼 ​A fun email for Friday. I hope you enjoy!...

Charisma and excitement

20 year price changes of goods & services in the United States

Look at this chart. It’s 20 years of U.S. price changes. Hospital bills, college tuition, and childcare have gone through...

Donation subscription page

Maria Popova’s donation page for The Marginalian doesn’t shout, it whispers. It feels like a letter from a friend, not...

Age of the founding fathers of the USA

Crazy, right? Most of the Founding Fathers were in their 20s and 30s when the U.S. declared independence. This graphic...

“What is inflation” cool visualization

Ever tried to explain inflation? Most people glaze over. But this photo nails it in one shot: a mountain of...

Great Newsletter Signup Pop-Up

This pop-up from Copywriting Course nails the basics: a clear offer, a friendly face, and an easy action. It’s direct,...

Super easy product explainer video

Ever seen a complex tool explained in less than a minute? This product automatically creates YouTube chapter timestamps and uses...

🎤 S.W.I.P.E.S. Email (Friday July 28th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼 ​A fun email for Friday. I hope you enjoy!...

Apple’s Major Product Milestones to $3 Trillion

This chart shows Apple’s growth from $5B to $3T, plotted alongside its biggest product launches. Each major spike mirrors a...

Running a company is like dating