Conference table flyers

At a conference, one guy discovered that how you arrange your flyers can totally change the results. Stack them neatly...

🎤 S.W.I.P.E.S. Email (Friday October 20th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Spurge✍🏼 Edition: Friday, October 20th, 2023​ ​A fun email for...

"Dall-E 3" image generator

OpenAI’s DALL·E 3 just made it stupid-easy to visualize marketing ideas. The images above show how AI reimagined banners, logos,...

Getting the most out of a Guest Bedroom

This room looks simple… but it’s a masterclass in utility marketing. It’s Neville’s home office, YouTube set, co-working space, and...

Where the ultra-rich spend their holidays

This visualization mapping where the ultra-rich spend their holidays says a lot about aspiration marketing. The top five? Miami, The...

Before & After photos are awesome

Commit Action nails the art of “Before & After” storytelling. Their coaching ads turn fuzzy benefits (like “get clarity”) into...

ChatGPT voice feature

This screenshot nails a powerful demo moment. The red arrow makes it clear what’s new. Then, the post describes the...

I put up a billboard

Neville Medhora tried a fun little billboard experiment for Copywriting Course that turned into a masterclass in scrappy marketing. He...

🎤 S.W.I.P.E.S. Email (Friday October 13th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼 Edition: Friday, October 13th, 2023​ ​A fun email for...

Best party crashing advice

Ever notice how some people can just walk into any room and instantly fit in? The image above nails it....

Antagonizing College Board Competitor Ad

CollegeVine didn’t just run an ad. They threw shade — and did it smart. Their full-page ad mocked College Board’s...

“Don’t Replace. Refinish” print ad

This “Don’t Replace. Refinish.” ad shows textbook ad design done right — and the heatmap tracking proves it. For just...

Lawyer evergreen print advertising

This ad for Rick Cofer, a criminal defense attorney, isn’t flashy or loaded with offers. It just sits there, waiting...

Hot shingles billboard

Most roofing ads are snoozefests. But this one? It made drivers laugh, double-take, and remember the company. The billboard reads:...

Copywriting industry size by keyword

This Google Trends chart tells a clear story. “Sales” crushes every other marketing term — “make money” lags behind it,...

🎤 S.W.I.P.E.S. Email (Friday October 6th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼 Edition: Friday, October 6th, 2023​ ​A fun email for...

Canva product announcement

Canva’s “Magic is coming” splash screen feels like a page ripped from Apple’s marketing handbook. Big bold text. Clean gradient...

Neural network structures chart

This colorful chart of neural networks looks like computer science artwork. But hidden inside it is a killer marketing lesson:...

Luxury Bag Pyramid

The “Luxury Bag Brand Guide” by The Curator is viral because it hits a simple marketing truth: people love to...

PhotoAI.com product comparison image

PhotoAI nails one of marketing’s golden rules: show it, don’t tell it. Instead of bragging about “better image quality,” they...

CEO of NetFlix naming strategy

Back when Netflix was just an idea, Marc Randolph scribbled down some potential names on a yellow notepad. This list...

Different types of humor breakdown

Ever wonder why some jokes crush on Twitter while others flop? This chart breaks down the 9 types of humor—and...

Write for humans, not algorithms.

What people will pay for.