Mailshake Pricing Page
Mailshake’s pricing page is a masterclass in reducing friction. It doesn’t just show prices, it builds confidence with proof, protection,...
1970 Palmolive Dish Soap Print Ad
This 1970s Palmolive ad didn’t just sell dish soap—it sold hand care disguised as cleaning. “You’re soaking in it!” became...
Get TackleBox Home Page
The Tacklebox homepage is a masterclass in clarity and persuasion. It speaks directly to would-be founders who still have a...
Scrollable Sidebar Menu Before/After
Small UI change, massive impact. Copy.ai replaced a cluttered layout with a scrollable sidebar menu—and turned a 6-screen hunt into...
TackleBox Cohort 2-Tiered Pricing
This table from Tacklebox shows how a single visual can explain complex offerings in seconds. It compares two products—their 7-week...
Sujan Patel: (Juggling 5 SaaS co'+ 1 agency + 3 kids)starting 8 different companies and getting 4.5m visitors per year
Sujan Patel’s life looks like controlled chaos: runs 5+ companies, invests in 10+, has 3 kids, a wife, supercars, motorcycles......
Nike Zoom HyperRev Print Ad
Nike’s ad nails the balance between sleek design and clear communication. Every arrow and label tells you exactly why this...
Copywriting Course Before and After
In 2011, KopywritingKourse.com looked like the inside of a copywriter’s notebook—quirky, handwritten, and full of personality. By 2021, the site...
"They're not cheap" Atoms shoe ad.
Atoms pulls a clever move here. Instead of dodging the “$129 is pricey” complaint, they own it. The copy calmly...
How Doctors Communicate Effectively w/ Doctor Natasha Kathuria
Doctors have one of the toughest “sales jobs” on the planet. They have to convince people to take actions they...
Noah KaganNoah Kagan's 100,000+ Subscribers YouTube Strategies and Advice
Noah Kagan just crossed 100k subscribers on YouTube—and he’s not stopping. In a quick interview, he rapid-fires his lessons on...
Amazon's first landing page to now.
Amazon’s first landing page looked like a college homework project: plain, gray, and full of text. Today’s version looks like...
HelloFresh sales page
The HelloFresh sales page is a masterclass in simplicity and persuasion. It grabs attention with a big, juicy offer —...
Educational Ad For Exercise and Eating
This ad nails it. Instead of screaming “download now,” it gives you an actual mini fitness plan right in the...
CrewFire 3-tiered pricing structure
This pricing chart nails the classic 3-tier structure: Starter, Growth, and Business. Notice how each plan gets a little better,...
All the stuff to put on a sales page
This outline is pure gold for anyone building a sales page. It’s basically a plug-and-play checklist showing what to include...
The very first online ad created by AT&T
In 1994, AT&T released the very first banner ad in internet history. The line: “Have you ever clicked your mouse...
1978 calculator add with image/text markup
This 1978 Sears ad for a “printing calculator” nails clarity with one simple trick: text formatting. It bolds, italicizes, and...
Pie chart showing "How I Get Fat Baking"
This cartoon “pie” chart nails a universal truth with humor: we eat way more “testing” our baking than actually eating...
"Get a horse" 1966 magazine ad appealing to parents
This 1966 Wonder Horse ad looks like it's about a fun toy for kids. But it’s really selling peace of...
Yearly business improvement plan
Most people try to “fix everything” in their business at once. Big mistake. This image shows a saner path: improve...
1963 Wate On Ad
In 1963, being thin wasn’t in. This Wate-On ad flipped the usual weight-loss script by promoting weight gain, featuring actress...
1961 Bell Telephone Ad
Bell Telephone nailed a key marketing move: show how far you’ve come, then hint there’s more to come. Their 1961...
Del Monte Ad 1958
This 1958 Del Monte ad is a masterclass in making a product feel useful, beautiful, and irresistible. They didn’t just...