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This promo for Tim Urban’s What’s Our Problem? is a masterclass in visual focus. It’s minimal, funny, and instantly recognizable...
This old Cadillac ad featuring Orson Welles is absurdly brilliant. It sells comfort by exaggerating size and personality—then backs it...
Most brands panic when they get bad reviews. Snowbird Ski Resort? They printed theirs on a billboard. The ad features...
“Do a SWOT Analysis for my company [COMPANY]” looks basic, but it’s secretly genius. It’s a classic marketer’s move to...
Everyone talks about cutting screen time, but this post shows exactly how to do it in 3 easy clicks. The...
A cup of coffee becomes an ON switch. Simple, visual, and brilliant. The image plays with words and design—no copy...
Ever start your day with a perfect plan… and by noon, you’re juggling Slack, emails, and random “urgent” stuff? The...
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, August 25th, 2023 A fun email for Friday....
The F-35 project was under fire for its ballooning budget. So how do you spin that? You make “too advanced”...
You can almost hear the brainstorming: “What if we mixed the top two things people buy at gas stations? Candy...
Most marketers start by defining their “ideal customer,” then aim every ad at that person. But sometimes, the real buyers...
Most CTAs sound like dull instructions: “Click here,” “Join now,” “Save this post.” Snooze. This graphic shows how to make...
Reforge’s course page doesn’t scream “Buy now.” It quietly proves its value. From expert names to clean design, everything builds...
Reforge’s membership page nails the art of making “a ton of stuff” feel simple and valuable. Instead of dumping content,...
In 1999, British Airways struggled to raise the London Eye on time. Richard Branson saw the delay and sent up...
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼 A fun email for Friday. I hope you enjoy!...
Walk into a Tesla showroom and you’ll see this: a big sign inside the front trunk comparing Tesla’s cost per...
Executives love to drop buzzwords in investor calls. That’s how you can spot the next big shift before it’s mainstream....
This “Submit Copy for Review” form nails something most marketers forget: simplicity makes people take action. Every button, field, and...
IBM pulled a genius move with the Selectric Typewriter launch: instead of showing the whole machine, they zoomed in on...
The images above perfectly show the marketer’s tug-of-war: should you charge monthly or yearly? Turns out, the best pricing strategy...
This chart is interesting because it breaks the “rules” of typical data viz. Instead of using a line graph or...
This tea stall nailed viral branding with one clever twist: “ChaiGPT.” It’s a local chai shop riding the global ChatGPT...
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