What is in Coca-Cola Ad
Coca-Cola flipped criticism on its head with this ad breaking down what’s inside their drink. Instead of ignoring health concerns,...
Scan Cafe Before and After Photo
This image from ScanCafe nails the “before-and-after” concept beautifully. One glance and you instantly get what the product does: it...
Beardbrand Before and After Image
This barber before-and-after photo says everything without a single word. One side screams “lumberjack lost in the woods.” The other...
"Mental Contrasting" goal setting method
Ever set a goal, get hyped, then totally forget about it? This framework fixes that. It’s called WOOP — short...
Pet groomer dog haircut before and after
There’s something irresistible about a good transformation photo. This pet groomer nailed it with a clean, side-by-side “Before” and “After”...
Powerwashing before and after photo
Nothing sells like proof. This powerwashing company nails it with a simple before-and-after shot—no text, no gimmicks, just raw results....
Norwex detergent before and after
This Norwex ad is a masterclass in simple, visual proof. No hype. No long pitch. Just one image showing a...
Andrew Gazdecki advice on picking an idea for a startup
Joseph Campbell tweet on fear
Behind every great writer
Product Description Video
Descript nailed the product video format. In two minutes, they teach what the tool does, show it in action, and...
Awesome BlackMagic.so Homepage
This homepage nails the SaaS formula. Within seconds, you know what it does, who it’s for, and why it’s worth...
British Rail Protection Ad
This vintage British Rail ad doesn’t sell tickets—it sells an idea. It uses a striking photo of Big Ben buried...
Kodak Christmas Ad from 1955
This vintage Kodak ad nails what so many modern brands forget: make shopping easy. It’s not just an ad, it’s...
Oscar The Grouch Motivation
There’s something oddly inspiring about this photo of Oscar the Grouch dropping motivational heat. It’s silly, unexpected, and totally sticks...
Working in marketing advice.
Katelyn Bourgoin nails it: great marketing isn’t about hacks. It’s about learning from real customers, testing what you think you...
Russian McDonald’s Email
McDonald’s Russia sent out a genius email that mixed astrology with burgers. Even if you can’t read the language, you...
WeWork Black Friday Sale Email
Hot flames. Big discount. Simple offer.WeWork nailed the urgency and clarity game with this Black Friday email ad. Marketing analysis...
Neat Christmas McDonald’s ad
McDonald’s nailed the holiday vibe with this campaign. They turned ice cream into Santa and fries into a Christmas tree....
Kools “Cold” Ad
This old KOOLS ad is wild. It basically says: “Got a sore throat? Smoke more!” Ethically questionable, yes, but the...
Presto Pressure Cooker Ad
This vintage Presto ad nailed a timeless marketing truth: people don’t buy the thing, they buy what it gives them....
Scott "Soft" Ad
This vintage Scott "Soft-Weve" ad turns plain old toilet paper into a symbol of elegance. The model is dressed like...
Writing Motivation to just get starteed
Everyone waits for motivation to strike before doing the work. But that’s backwards. This graphic nails it: motivation shows up...
Features VS Benefits
This image nails one of marketing’s oldest lessons: people don’t buy features, they buy benefits. When you show a product’s...