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no-customers-bad-model-startup-failures-b4d9d874.png

No Customers, Bad Model: Startup Failures

This Notion table is a graveyard of startup attempts: 26 projects across 13 years, most with $0 revenue and a...

Wisdom/Notes/Data
Jun 18, 2026
ship-micro-wins-every-single-day-ad0f13e0.png

Ship Micro Wins Every Single Day

The image is stupidly simple: a month of little squares, each with a tiny green check and a blue bar...

Motivation/Design/Data
Jun 17, 2026
turn-ads-into-stories-people-join-605afa35.png

Turn Ads Into Stories People Join

Most ads scream at people from the sidelines. These billboards dragged people onto the field. A tiny horror film called...

Ads/Copywriting/Design
Jun 17, 2026
shock-sells-the-stop-hiring-humans-play-video-cover
Carousel

Shock Sells: The Stop Hiring Humans Play

Artisan AI didn’t just launch a product, they launched a panic attack. Giant “Stop Hiring Humans” billboards glowing over bus...

Ads/Instagram/Copywriting
Jun 17, 2026
entrepreneurship-as-escape-the-immigrant-hustle-cover
Posted by Sam ParrSam Parr

Entrepreneurship as Escape: The Immigrant Hustle

The cover of “The Warmth of Other Suns” looks like a simple old photograph, but it’s really a sales page...

Business Ideas/Copywriting/Motivation
Jun 16, 2026
business-card-hack-that-actually-gets-used-video-cover
Video

Business Card Hack That Actually Gets Used

Most business cards die a lonely death in someone’s junk drawer. This one got held up on the jumbotron at...

Ads/Business Ideas/Event Marketing
Jun 16, 2026
postcard-formula-that-closed-a-390k-job-5a74628b.png
They generated $390,000 in revenue!
Ads/Copywriting/Before & After
Jun 15, 2026
physical-postcard-flyer-generated-271000-in-revenue-cb1bb4ab.png

Physical Postcard Flyer Generated $271,000 in revenue

This Texas Boathouse postcard is a perfect little lead machine. It stacks a hard-money discount with a low-friction free design...

Print Ads/Before & After/Direct Mail
Jun 15, 2026
steal-proven-ads-from-the-swipefile-email-54e23fe4.png

Steal Proven Ads From The Swipefile Email

Most marketers stare at a blank screen and try to invent genius from scratch. The smart ones just open their...

SWIPES Email/Ads/Copywriting
Jun 15, 2026
dont-let-your-team-cap-your-vision-1b5053fd.png

Don't Let Your Team Cap Your Vision

Most founders secretly assume their team can grow into their vision. The image above slaps you with a different reality:...

Business Ideas/Wisdom/Advice
Jun 15, 2026
most-billion-dollar-brands-started-after-35-50a41280.png

Most Billion-Dollar Brands Started After 35

If you think you’re “too old” to start a massive company, this chart should punch that thought in the face....

Wisdom/Motivation/Data
Jun 14, 2026
one-bold-line-then-conversational-long-copy-36e72135.png

One Bold Line, Then Conversational Long Copy

Oatly’s billboard is a masterclass in modern copy: one huge, shouty line that stops traffic, followed by a wall of...

Ads/Copywriting/Outdoor Advertising
Jun 14, 2026
businessbarista
Alex Lieberman
@businessbarista

It's not sexy to say, but most of AI transformation has nothing to do with AI.

There are 10 steps in the sequence of making an internal process or external product AI-native.

Only 1 step is AI, and ironically, the other 9 steps are the far harder part.

Step 1: Identify the problem

- find the manual process worth automating. turn your brain off autopilot & turn on your "suck meter". ...

Posted by Alex LiebermanAlex Lieberman

Do These 9 Non-AI Steps First

Everyone wants the magical AI button. But if you skip the boring groundwork, that button does nothing. These 9 non-AI...

Business Ideas/Wisdom/Tweets
Jun 14, 2026
stay-awake-for-moments-worth-losing-sleep-over-a0614abf.png

Stay Awake For Moments Worth Losing Sleep Over

This bus-stop ad doesn’t scream about beans, blends, or bargain prices. Instead, it hits you with a giant handwritten checklist...

Ads/Copywriting/Design
Jun 13, 2026
scale-to-20m-without-becoming-the-bottleneck-cover
Posted by Sam ParrSam Parr

Scale to 20M Without Becoming the Bottleneck

Most founders secretly wonder what’s in that screenshot: can you cross $20M or $50M in revenue while only working 40...

Wisdom/Tweets/Social Proof
Jun 13, 2026
aymanalabdul
Ayman Al-Abdullah 🧱
@aymanalabdul

Bezos had the 2-pizza rule:

Never have a meeting that can’t be fed by 2 pizzas

I never understood this rule because I could eat a pizza by myself

I have the 2-car rule:

...

Posted by Ayman Al-AbdullahAyman Al-Abdullah

Two-Car Test: The Founder vs CEO Line

Everyone loves the romantic “founder stage” of a company: small team, fast decisions, zero meetings about meetings. But there’s a...

Business Ideas/Wisdom/Tweets
Jun 13, 2026
confess-the-swap-turn-skepticism-into-sales-e6cd604a.png

Confess the Swap: Turn Skepticism Into Sales

Most brands hide the weird ingredient. This ad for a cauliflower-based chocolate ice cream does the opposite: it shouts the...

Ads/Formulas/Copywriting
Jun 12, 2026
one-honest-billboard-that-cuts-costs-9f7a4d07.png

One Honest Billboard That Cuts Costs

Most billboards yell five words and hope you remember a logo. This one from Public Mobile does the opposite: it’s...

Ads/Copywriting/Headlines
Jun 12, 2026
Video
Posted by Sam ParrSam Parr

Turning a Land Rover Snub Into $2B

When Land Rover rejected his dealership application, most people would’ve sulked and moved on. Instead, he turned the snub into...

Business Ideas/Wisdom/Videos
Jun 12, 2026
swipes-email-madmen-style-banner.png

🎤 The SWIPES Email (Friday, June 12nd, 2026)

SwipeFile Remix​​​​​ This email 100% human written (partially from a wedding in Miami)! Swipe: I spotted this great sign at...

SWIPES Email/Newsletter
Jun 11, 2026
businessbarista
Alex Lieberman
@businessbarista

Most people can't actually explain what AI is to a friend/coworker.

Take a page from Dr. Seuss (trust me) & you'll be set.

When someone asks me "how does ChatGPT actually work?" I used to reach for words like "pre-training," "back propagation" and "transformers." And I'd watch their eyes glaze over (understandably) in real time.

So now I just say this:

...

Posted by Alex LiebermanAlex Lieberman

End AI Fear With One Seuss Analogy

AI freaks people out mostly because they can’t explain it, not because it’s actually that mysterious. This post gives you...

Wisdom/Copywriting/Tweets
Jun 11, 2026
free-bike-if-you-hang-upside-down-10-minutes-1781188389012.png

Free Bike If You Hang Upside Down 10 Minutes

A motorcycle shop in Brazil pulled off one of the weirdest, smartest promos ever: they offered a free bike if...

Ads/Advice/Social Media
Jun 11, 2026
lacoste-ditches-crocodile-for-endangered-species-f7f559ff.png

Lacoste Ditches Crocodile For Endangered Species

Lacoste did the one thing brands swear they’ll never do: mess with the logo. The iconic crocodile vanished from their...

Ads/Design/Images
Jun 11, 2026
Video

What Marketers Can Learn From Elon’s Bet

Elon keeps making ridiculous-looking bets that somehow turn into trillion-dollar industries. Most marketers play small, safe, and scared… then wonder...

Wisdom/Copywriting/Videos
Jun 10, 2026
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