🎤 The SWIPES Email (Friday, March 21st, 2025)

Friday, March 21st, 2025
By day we re-vamp copy & emails at CopywritingCourse, at night we maintain the internet's SwipeFile (email us back if you see cool marketing)!
Swipe:
This is an eye-catching ad for 7-Up from the 1960's. It's goal is to get people to use 7-Up for their highball drinks.
I don't know why but I love this whimsical style, it feels like art!
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Wisdom:
Here's a piece of advice I love:
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My spoken thoughts on this:
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Interesting:
I LOVE the layout of this ad, where it shows alllllll the different softwares you've gotta use for making ad creatives, versus a "simplified" process with Icon. Use this for your own service!
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I love this Plain English line on the right "We do what a 3 person creative team does...just up to 80x cheaper."
This ad reminds me of another ad like this I saw recently:
Picture:
I was planning on making fun of my friend Shaan Puri in the comments of his post saying his DexaScan we way over 25%....till I realized I am currently ~26% body fat 😳
My muscle level is fine, but I feel doughy and not summer bod ready.
Next shirtless pic on May 1st, 2025. I'm posting for accountability and shame! (so sorry you had to see this in your email 🤣)
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Essay:
This cool image shows that Ikigai ("a passion that gives value and joy to life") is best found when you combine 4 things:
→ What you're good at.
→ What you love.
→ What the world needs.
→ What you can get paid for.
Twist these all together and they braid nicely into a solid Ikigai for yourself.
Splurge:
So there's 4 quarters in a year:
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But we're about done with March, so Q1 is...gone.
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That means there's 3 more quarters left to BUILD.
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If you need that extra push and guidance to hit your yearly goals, join Copywriting Course now:
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We're currently doing a 50% off push to get people in the door starting Q2:
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(use coupon code Q2START at checkout):
Have a great Friday!
Sincerely,
Neville Medhora
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P.S. Checkout some wins from Copywriting Course members:
We also do weekly Live Reviews each week....we clip them up for members to watch:
Learn More → |