๐ค The SWIPES Email (Friday, March 21st, 2025)

Friday, March 21st, 2025
โBy day we re-vamp copy & emails at CopywritingCourse, at night we maintain the internet's SwipeFile (email us back if you see cool marketing)!
Swipe:
This is an eye-catching ad for 7-Up from the 1960's. It's goal is to get people to use 7-Up for their highball drinks.
I don't know why but I love this whimsical style, it feels like art!
![]() |
Wisdom:
Here's a piece of advice I love:
![]() |
My spoken thoughts on this:
![]() |
Interesting:
I LOVE the layout of this ad, where it shows alllllll the different softwares you've gotta use for making ad creatives, versus a "simplified" process with Icon. Use this for your own service!
![]() |
โ
I love this Plain English line on the right "We do what a 3 person creative team does...just up to 80x cheaper."
This ad reminds me of another ad like this I saw recently:
Picture:
I was planning on making fun of my friend Shaan Puri in the comments of his post saying his DexaScan we way over 25%....till I realized I am currently ~26% body fat ๐ณ
My muscle level is fine, but I feel doughy and not summer bod ready.
Next shirtless pic on May 1st, 2025. I'm posting for accountability and shame! (so sorry you had to see this in your email ๐คฃ)
![]() |
Essay:
This cool image shows that Ikigai ("a passion that gives value and joy to life") is best found when you combine 4 things:
โ What you're good at.
โ What you love.
โ What the world needs.
โ What you can get paid for.
Twist these all together and they braid nicely into a solid Ikigai for yourself.
Splurge:
So there's 4 quarters in a year:
![]() |
But we're about done with March, so Q1 is...gone.
![]() |
That means there's 3 more quarters left to BUILD.
![]() |
If you need that extra push and guidance to hit your yearly goals, join Copywriting Course now:
![]() |
We're currently doing a 50% off push to get people in the door starting Q2:
![]() |
(use coupon code Q2START at checkout):
Have a great Friday!โ
โSincerely,
Neville Medhora
![]() |
P.S. Checkout some wins from Copywriting Course members:
โ
We also do weekly Live Reviews each week....we clip them up for members to watch:
| Learn More โ |













