Red Bull "littering cans" sales campaign
The story goes that Red Bull “littered” empty cans in hotspots like clubs, campuses, and busy streets. Real or not,...
Deleted Reddit sales advice
This old-school list nails it: sales isn’t about slick talk or fancy tech. It’s about solving real problems for real...
Cool email pop-up says they "refund random orders"
Most popups beg for your email with weak sauce like “Join our newsletter.” Snooze.Rixx Eyewear did it right. Their popup...
Neville MedhoraEBITDA Explained in one image
Ever heard Buffett call EBITDA “bulls**t earnings”? That’s because this little acronym likes to make companies look way shinier than...
Naval Ravikant How to Get Rich
Naval’s viral “How to Get Rich” post isn’t just wealth advice. It’s a masterclass in positioning ideas that spread like...
One bad day, but longterm good
This visual nails a powerful truth: short dips don’t define long-term success. Whether in stocks, business, or marketing, one down...
Government Master Plan
Ever heard a complex idea turned simple with a visual? David Friedberg’s “Three Legs on a Stool” analogy nails it....
Software in AI - RAAS (Results As A Service)
Dharmesh from HubSpot nailed it with this one. His idea: RaaS (Results as a Service) is the future. Instead of...
Hormozi Simple Email SOP
If writing emails makes you cringe, Alex Hormozi has a fix: a three-step “Email SOP” that keeps things simple and...
How C-suite buys and evaluates software
Peep Laja drops truth bombs about how execs actually buy software. Spoiler: it’s not from your latest LinkedIn ad or...
Microsoft Paint Mirror
This mirror looks like an old-school MS Paint window — and it instantly steals the show. It’s not just furniture,...
Stopped all paid spending, revenue went UP
Adam Robinson from Retention.com pulled a gutsy move: he turned off all paid ads. You’d expect revenue to tank, right?...
Another cute PostHog email
Billing limit emails are usually the worst. You read them, sigh, and move on. But PostHog flipped that on its...
Sam ParrSam Parr's Hampton Business Plan
This rough draft from Sam Parr’s business plan for Hampton looks like it was made in PowerPoint at 2 AM....
Huel "Pricey Takeout" Ad
Huel’s “Ditch Pricey Takeout” ad is already a clean, modern hit. But remix it into a vintage 1980s style and...
Listen - Listen to problem, ask questions. Options - Present options see what they like. Transition - Transition into asking for money.— Noah Kagan
Neville Medhora🎤 The SWIPES Email (Friday, March 21st, 2025)
Friday, March 21st, 2025By day we re-vamp copy & emails at CopywritingCourse, at night we maintain the internet's SwipeFile (email...
Democracy is a technology to prevent Civil War— Balaji Srinivasan
You can change your perception of something with simple language changes: “I’m scared” = "I’m excited." "I’m tired" = "I’m warmed up." "I’m lazy" = "I’m anxious to do something."
The best copywritng makes people...
This poster from ABC Copywriting is maddeningly good. It says, “The best copywriting makes people…” and then leaves you hanging...
8 qualities of a great swipe
A great swipe isn’t just something that looks good—it’s something that makes you stop, learn, and act. The image above...
1960's 7-Up "Sea Air" Print Ad
This 1960s 7-Up ad shows a playful scene on a ship deck — two friends mid-game, one grinning with a...
Ikigai = Good + Love + Needs+ Paid
This simple graphic nails a big truth: the best marketing careers (and campaigns) live at the intersection of passion, skill,...
"You just proved that these signs work" bus stop sign
Saw this in Orlando—a bench ad that literally says: “You just proved these signs work.” It’s clever, funny, and meta....