Dinner plate comparison sizes over the years

Look at this image: dinner plates have grown from 8.5 inches in the 1960s to 12 inches today. Calories nearly...

Sometimes paying for traffic is faster than organic

This tweet nails it: organic marketing builds a solid long game, but paid traffic is the speed hack for learning...

🎤 The SWIPES Email (Friday, May 2nd, 2025)

Swipe:We're always investing time and energy in ​Copywriting Course​ upgrading other people's pages/emails....and sometimes forget about our own!For example here's...

Your Zone of Genius Venn Diagram

Everyone's seen the Venn diagram showing where your passion, skills, and market demand overlap. That’s where money and meaning meet....

1 person will do what 10 people used to do.

Look at that old newspaper headline about teachers protesting calculators. People thought math skills would vanish! Fast forward, and calculators...

Hubspot competitor ad

EngageBay’s Reddit ad is a perfect example of going straight for the jugular in a crowded market. They know exactly...

5 things a CEO can't delegate

This visual nails what every founder eventually learns the hard way: some things are too important to hand off. If...

AI Newsletter Reddit Ad

This Reddit ad for “Superhuman AI” nails attention, promise, and structure in one tiny post. The headline “How to Get...

My First Million Fan Club Flyer

Spotted on a random Austin pole: a “My First Million” fan meetup flyer. Simple paper, bold faces, and a QR...

Peterson Academy Yearly Pricing

“Higher education at 1% of the price.” Boom. That line from Peterson Academy stops you cold. It instantly frames value,...

All You Need is One "YES"

That green arrow in the image says it all: you might face 100 “no’s,” but one “yes” can change everything....

Awesome pointer to CTA

WTF Divorce Shop Merch Page

@WTFdivorce’s merch shop is a masterclass in turning internet humor into eCommerce gold. The bold colors, funky fonts, and snarky...

Interview: Travel the World for $75/day and writing books with Nomadic Matt

First, jump inside ​Copywriting Course​ to review every page of your site with me today.Second, checkout this interview with Matt...

6 Question's to ask when creating an SOP

Making an SOP shouldn’t feel like writing a novel. This 6-step list from Ayman Al Abdul nails it. It’s short,...

McDonald's Calories vs Real Food

This image nails a simple but powerful idea: what you think is “a little” can actually be a lot. Two...

This isn't failure target illustration

This image nails a truth every marketer forgets sometimes: missing isn’t failing, not aiming is. On the left, you see...

60+ Ways to Make Money on Instagram

This image hits hard because it’s screenshotable. It compresses a ton of value into a single, shareable frame. People don’t...

What dogs can and can’t eat

This one image explains everything a dog owner needs to know about dog-safe foods. It’s colorful, compact, and stupidly easy...

Before and After style results testimonial for CRO Optimizations

This testimonial nails it. Instead of explaining copywriting tactics, it just shows a clear before-and-after result: from 0 calls a...

Bootstrapped vs Venture Backed runway

Jack Butcher nails it with this visual: two planes on two different runways. One short, one long. One bootstrapped startup,...

80 pizzas and where they’re from

This single image lists 80 pizzas from around the world, complete with names, origins, and ingredients. It’s not just mouthwatering—it’s...

Fat vs Muscle visualization

Here’s a photo that fitness marketers have nailed for years. Two identical scales. Both hold five pounds. One’s filled with...

Order vs Chaos visualization

This image nails a powerful idea: all the right pieces don’t matter if they’re not assembled in the right order....